News Broadcasting
NDTV records highest traffic for Indian website on Election results day
On May 16, on the counting day of the LokSabha Elections, NDTV.com set a new record for the highest traffic on an Indian website, on a single day.
NDTV registered over 13 billion hits in a single day, as per Akamai Technologies, Inc. (NASDAQ: AKAM), the leading cloud platform for media and content delivery to NDTV and almost all other media companies in the country.
Speaking on this, Suparna Singh, Managing Editor and CEO, NDTV Convergence Limited said – “ndtv.com had committed to delivering the fastest results on air and online and we spent months gearing up for what we knew would be unprecedented traffic. Elections is in our DNA and we were determined to give Indian users a seamless, in-depth and complete experience.”
Kawaljit Singh Bedi, Chief Technology Officer, NDTV Convergence, said, “We are committed to providing our viewers with real time information be it online or offline. For an event as big as the Election, it was important that our viewers had access to fast, real-time information. During the Election results, we received over 13 billion hits, the highest for any site on a single day in India, and we were able to provide exceptional site performance on web and mobile without any hindrance. This was possible with the support of Akamai as they absorbed 99% of our traffic on to the Akamai Intelligent Platform.”
Sidharth Malik, Managing Director and Vice President, India, Akamai Technologies said “On May 16th, counting day for Indian elections, Indian News sites witnessed the highest ever internet traffic. NDTV partnered with Akamai on this day to provide reliable and scalable solutions to support this high traffic volume. We are happy to report that NDTV got over 13 billion hits across its digital properties that day, which is the highest ever traffic any Indian website has got on a single day. We at Akamai technologies are very pleased to have played a part in providing NDTV with a scalable and robust infrastructure on such an important day for the company”
NDTV also had new records being set for its digital properties including concurrent users hitting an all-time high of over 500,000 users as per Google Analytics. Some other single day statistics as per Google Analytics –
· 11.6 million unique visitors across all platforms, the highest ever in a single day.
· 117.7 million Pageviews across platforms, the highest single day ever
· 19.6 million video streams with an average viewing time of about 9 minutes
· Over 200000 concurrent users watching video on the website
NDTV was also the number 1 app on iOS across all categories in India and the WAP site registered its all-time highest concurrent users further strengthening the group’s belief that India is going to be a Mobile first digital economy
News Broadcasting
Senior media executive Madhu Soman exits Zee Media
Former Reuters and Bloomberg leader says he leaves with “no regrets” after brief stint at WION and Zee Business
NOIDA: Madhu Soman, a veteran of global newsrooms and media sales floors, has stepped away from Zee Media Corporation after a short stint steering business strategy for WION and Zee Business.
In a reflective LinkedIn note marking his departure, Soman said his time within the network’s corridors was always likely to be brief. “Some chapters close faster than expected,” he wrote, signalling the end of a nearly two-year spell in which he oversaw both editorial partnerships and commercial strategy.
Soman joined Zee Media in 2022 after more than a decade abroad with Reuters and Bloomberg, returning to India to take on the role of chief business officer for WION and Zee Business. His mandate was ambitious: bridge the newsroom and the revenue desk while expanding digital and broadcast reach.
During the stint, Zee Business reached break-even for the first time since its launch in 2005, while WION refreshed programming and strengthened its digital footprint across platforms such as YouTube and Facebook.
But Soman suggested the cultural fit proved uneasy. Describing himself as a “cultural misfit”, he hinted at deeper tensions between editorial instincts shaped in global newsrooms and the realities of India’s television news ecosystem.
Before joining Zee, Soman spent more than seven years at Bloomberg in Hong Kong as head of broadcast sales for Asia-Pacific, expanding the company’s news syndication business across several markets. Earlier, he held senior editorial roles at Reuters, overseeing online strategy in India and managing Reuters Video Services from London.
His career began in television and wire reporting, including a stint with ANI during the 1999 Kargil conflict, before moving into digital publishing as India’s internet media landscape took shape.
Now, after nearly three decades in broadcast and digital media, Soman is leaving Delhi NCR and returning to his hometown, Trivandrum.
Exhausted, he admits. But unbowed. And with one quiet line that sums up the journey: he didn’t sell his soul — because some things, after all, are not for sale.
