News Broadcasting
NDTV is once again India’s Most Trusted Media Brand
MUMBAI: NDTV is once again India’s most trusted media brand and Number One across all media categories (which include newspapers, television, radio and the Internet) Based on the Trust Research Advisory’s Brand Trust Report, India Study 2015, NDTV has been named India’s Most Trusted Media Brand for the second year running.
The study is based on research carried out across 16 Indian cities, with over 15,000 hours of fieldwork and interactions with 2373 consumer influencers. Over 5 million data pointswere covered and the top 1000 brands listed from over 19,000 unique brands. The report measured and understood consumers’ trust and brand insights were quantified by measuring variables that influence consumer behaviour.
During the past year, NDTV has won several prestigious awards – both national and international. These awards have honoured its channels, its programmmes and its anchors. This latest award for India’s Most Trusted Media Brand only confirms that NDTV remains true to the most fundamental values of a media brand in today’s volatile media environment – it is credible, reliable and trustworthy.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
