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NDTV Good Times brings Yogasutra DVDs in collaboration with Saregama
MUMBAI: Did you know that any movement, even blinking your eyes, requires the coordinated activity of several different muscles? NDTV Good Times’ first health and fitness show – Yogasutra is now available in a DVD format, to reveal many more secrets of the ancient discipline of yoga. Launched in collaboration with Saregama, one of the biggest Indian music companies in the country, the DVD is designed as a visual treat so that the discipline sits easy on the eyes and works as the perfect inspiration to better health.
Yogasutra showcases the art and science of yoga in all its beauty and strength and introduces its nuances, up close and personal. The DVD features short episodes of different practices pertaining to specific needs of the body, helping you align your physical, mental, and spiritual senses in perfect harmony.
The series is presented by Samara Chopra, a student, practitioner and teacher of yoga who has been practicing the art since the tender age of 13. Samara firmly believes that yoga is a part of basic human existance, a way of being and a journey to discover your true self.
Talking about the concept and thought behind launching the DVD Smeeta Chakrabarti, Chief Executive Officer, NDTV Lifestyle said, “As the pioneer in our domain, our endeavour is to constantly innovate and connect with our audiences. We recently launched our first show merchandise – Highway on My Plate Diary and now we are collaborating with Saregama to launch the Yogasutra DVD, an extension to the brand’s philosophy of living the good times.”
Talking about the initiative, Atul Seth, VP –Development (International & New Business ), NDTV Lifestyle Limited said, “In its five years of existence, NDTV Good Times has acquired a large fan following. With the launch of this DVD, we aim to extend our brand beyond the show and reach a larger section of our target audience. Considering the show is about Yoga we have used the visual media [ DVDs ] so that the viewers can follow the exercise and do them when they feel like. The initial pack has the first 3 episodes and we shall be releasing more additions as we move along.”
Talking about the show DVD and collaboration with NDTV Good Times, Mr. Adarsh Gupta. Sr. V.P – Music, Saregama said,“We are proud to be associated with India’s premier lifestyle channel for their pathbreaking programing initiative with Yogasutra. Besides being an extremely effective work out Yogasutra was one of the most beautifully presented and esthetically packaged TV show in the history of Indian TV Programing. We believe this DVD will find a place as a permanent seller in Saregama’s vast catalogue.”
Priced at Rs.299/-, the Yogasutra DVD is now available at all leading music stores across metros.
Adopt yoga as an extension to your lifestyle, a pursuit to self-discovery, wisdom and freedom of spirit; open your world to a novel experience of a healthy body, clear mind and tranquil spirit with the Yogasutra DVD.
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Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
