Kids
Mumbai got outdoors at the year’s premier festival curated for kids
24th February 2020 Mumbai: India’s largest festival for kids, Nickelodeon Windmill Festival, an initiative by Event Capital and Tribe Asia aimed at providing a wholesome experience for toddlers, pre-teens and parents which took place on 22nd and 23rd February 2020 at JioWorld Garden, BKC. The festival’s main objective was to give the urban child a healthy and positive outdoor experience and encourage families to spend quality time together via the various activities on offer at the festival.
The two-day event had an eclectic selection of 50+ workshops specially curated and designed to cater to various age groups across interests like beat-boxing, robotics, Lego workshops, stop motion animation, aeronautics, karate and kick-boxing, storytelling, doodle art and many more. There was also a petting zoo which gave kids an opportunity to interact and spend time enjoying the company of several furry friends.
The festival unfolded with great success and even saw some B-town glamour as several celebrities attended along with their children. Spotted at the festival were personalities like Rannvijay Singha with his daughter Kainnat Singha, Tannaz Irani, Barkha Sengupta and Sayantani Ghosh with their kids. The kids thoroughly enjoyed the petting zoo, dance workshop and pottery making activity while the Imagica dance parade and the live music band were some of the other highlights.
The fest was co- powered by well-known brands like Kotak Mutual Fund and Hershey India Pvt. Ltd
Commenting on his experience at the festival Rannvijay Singha with his daughter Kainaat Singha said “The WindMill festival had a variety of activities for all age group kids from a dance workshop to live parade. I really had a good time with my daughter and she had a lot of fun. Such events can create some unforgettable moments and one should actively participate. I am looking forward to such festivals where I can spend some quality time with my family.”
Kotak Mutual Fund Kinjal Shah digital business & marketing head at commented "In a city like Mumbai, where schedules are so busy it's very difficult for kids to go outdoor for activities on daily basis, a festival like WindMill provides an opportunity for both parents and kids to go out together and freak out as there are so many activities to choose from for them to enjoy. This is the 2nd year in a row where we are one of the sponsors and for brands like us, we get a chance to closely observe the behavior of kids and parents together. We have always got an overwhelming response in the event so we continue to associate with them year on year."
Speaking on this, Deepak Chaudhary, Founder and Director, Event Capital said “The event has been a huge success and we are overwhelmed seeing approximately 18,000 entries on ground. Organizing events that can become a lifetime memory is what we strive towards and we are glad to be able to create such thriving concepts that go on to have a life of their own."
Speaking on this, Janak Vora, CEO, Event Capital said “We were extremely happy to bring the 4th edition of Windmill Nickelodeon Festival to such a successful close. This event was conceptualized with the intent to prioritize the need to step into the outdoor and take a break from all the screens we are surrounded by constantly. Petting Zoo is where saw the maximum attraction since it allowed the kids directly to spend time with animals. We look forward to create more such experiences for families."
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
