Music and Youth
MTV Beats brings FOUR HOURS of uninterrupted music with Ad Free Mornings
MUMBAI: Mornings are the time when everyone looks to pump up and rejuvenate themselves for the day ahead and nothing helps unwind like good music. MTV Beats, India’s 24X7 Hindi music channel extends happy hours for music by introducing Ad-Free Mornings from 7.30 AM – 11.30 AM. For the first time ever on Indian television, the newly launched segment guarantees uninterrupted entertainment for FOUR HOURS to its viewers. The brand through its series of eight quirky videos showcases TVCs that gets washed out before it ends to highlight ‘Ad-Free’ content advocating a seamless viewing experience.
Taking the uninterrupted affair, a notch higher, MTV Beats will also play favorite tracks of the renowned Indian musicians. The channel has always kept its viewing experience at forefront by constantly evolving their packaging, format and engaging with its audiences. People like to tune in for a dose of fresh music while working out, rushing to work and doing their morning chores.
Bringing its quirky appeal to their audience, the brand has opted for Ad- Free Mornings to keep energy levels elevated and add a dash of exhilaration to dull mornings.
Speaking about the latest development, Viacom18 Media Pvt. Ltd, Head Youth, Music and English Entertainment, Ferzad Palia commented, “We understand that our viewers look to music on MTV Beats to set their mood in the morning. So, we have decided to give our viewers an uninterrupted viewing experience through Ad – Free Mornings. We have created a series of quirky TVCs to highlight our new offering and propagate the philosophy of Ad- Free Mornings. It is important to introduce fresher content and experiences for our audiences in order to keep them engaged with the brand.”
The campaign ads will be played across network channels i.e. Vh1, COLORS INFINITY, Comedy Central, Rishtey, Rishtey Cineplex, COLORS, COLORS Marathi in addition to MTV Beats.
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Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
