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“Mission 10000km, an initiative by YAMAHA & ZEE MEDIA Corp. Ltd”

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MUMBAI: With the open roads constantly beckoning, and the ever-growing presence of passionate bikers in India, Yamaha and Zeegnition brings to them all, the ultimate biker experience with Mission 10000Km on the Yamaha FZ- FI Version 2.0.

 

Yamaha’s message to all bikers is clear and a truly encouraging sign of the times, and places importance on the discovery of India as well.
The concept for the initiative is idyllic, being grounded in personal experiences and self discovery across the country, rather than competition or a race format.

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Yamaha and ZEEGNITION are fostering the community of biking to share how the roads and horizon inspire us all.

 

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Speaking about this unique initiative, Adil Jal Darukhanawala, Editor in Chief, ZEEGNITION, ZMCL stated, “ZEEGNITION is a brand that is spread across mediums including print, television and the internet. Our 360 degree approach to providing the latest information on the automotive world revolves around the ethos of reaching out and making a definitive statement. Conceived in the same vein of thought, Mission 10000km is a holistic expedition in which the participants will embark on a journey of self-discovery aboard the Yamaha FZ-FI Version 2.0. It’s an opportunity that is bound to have a lasting effect on each participant as they set out to take on this fun, yet grueling trip of epic proportions while discovering India in the process astride a Yamaha.”

 

Mr. Roy Kurian, Vice President, Yamaha Motor India Sales Pvt. Ltd said, “Mission 10000km is an initiative to encourage safe and congenial bike riding across the nation with a theme of ‘Discovering a whole new India in its truest form’. The official vehicle for this ride is our recently launched, fuel injected ‘Yamaha FZ FI Version 2.0’ featuring our new technology concept called ‘Blue Core’ which stands for fun riding and economy. We are certain that our riders will have an experience of a lifetime on this amazing journey through India, discovering and exploring the many diverse cultures our country has to offer. I am sure by the end of this journey each one of them will have many stories to share for a lifetime.”

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Promoted by Yamaha’s , Brand Ambassador John Abraham, the bikers have to ride 10,000 kilometers as two teams, starting in the North (New Delhi)with the flag off slated for 2nd Week of September, and then each travel via East  and West routes respectively towards the South (Chennai) as the final checkpoint.

 

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The Yamaha FZ FI Version 2.0 is the bike for this expedition. It has an LCD console, along with an engine built on Blue Core technology concept, and advanced fuel injection. The split tandem seats, newer mid muffler, and monocross suspension are touted to provide a much smoother and friendly ride too.

 

Overall, the bike comes, with improved cornering, smoother passing, fuel efficiency, and long ride comfort for both, rider and pillion passenger.
Mission 10000Km is for the riders who want the free ride of a lifetime, if that’s you, log on to www.mission10000km.com . For more information, visit www.facebook.com/mission10000km.

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Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

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MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

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Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

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Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

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