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ISE 2016 to become a four day exhibition
MUMBAI: Integrated Systems Events has announced today that its 2016 event will take place over four consecutive days at the RAI exhibition centre in Amsterdam – an increase of one day on previous exhibitions held at the venue.
This decision, stated ISE Managing Director Mike Blackman, was largely due to the exhibition’s “rapid rise in size and prominence.”
ISE is widely recognised as the world’s most popular event for professional AV and electronic systems integration. With 950+ exhibitors already booked into ISE 2015, attendance is confidently expected to rise above the 51,000 people that came to the 2014 edition.
“This move has largely been driven by the demands of our exhibitors and attendees,” Blackman commented. “Quite simply, the extremely high attendance at the show, particularly on the first two days, saw increasing requests from exhibitors to have more time to spend with attendees.
“For attendees, we need to ensure that the show remains comfortable to attend,” he explained. “This announcement allows us to meet both objectives.”
Blackman said that the 2016 event will continue to evolve to deliver an increasing mix of pre-show and on-site events to compliment the vibrant exhibition halls. “There will a lot of exciting developments,” he said, “The extra day will allow ISE to become an even more rewarding experience for everyone at the show.”
At ISE 2015 a wide range of events will be taking place before and during the show. Pre show on the 9 February visitors can attend the third annual Smart Building Conference, which will explore the continued evolution of smart building technology in the commercial and residential sectors.
On the same day the keynote address will be presented by renowned futurist Lars Thomsen. Thomsen specialises in advising businesses strategically on anticipated 10 year shifts in society and markets. The keynote will explore: 520 Weeks into The Future: Trends and Tipping Points in the Electronic Systems Industry.
During the show, The Capital Summit conference on 11 February will bring together AV/IT industry entrepreneurs seeking investment capital with financial and business professionals from the worlds of investment, mergers and acquisition.
The popular ISE Theatres will return to the show floor with the addition of the Unified Communications Theatre. The Theatres will complement the wide range of training courses being hosted by ISE co-owners InfoComm and CEDIA.
ISE 2015 will also see a host of first time exhibitors. These include: Microsoft; Intel; Dolby Atmos; Ricoh; Outline; AEQ; Oblong Industries Siedle, Outline, Ledcom and Fibar Group amongst others.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
