GECs
‘India’s Raw Star’ – Yo Yo Honey Singh begins the hunt for the next music sensation
MUMBAI: Star Plus is all set to team up with the biggest youth icon, Yo Yo Honey Singh for a first of its kind, unconventional singing reality show – India’s Raw Star. The show that marks Yo Yo Honey Singh’s debut on television will bring in a new visual experience to music, something which has never been seen before in any singing reality show.
Yo Yo Honey Singh will be playing the role of a friend-mentor-judge to all the budding Raw Stars. He will be seen picking up participants from different parts who with their unique singing, style and performance, will fight it out to become the first ever India’s Raw Star.
Gone are the days of standing in long queues for hours and travelling long distances for auditions. Talent will now be picked up from across India and households abroad with the help of the digital platform, and success will just be a click away through the first ever exclusive digital auditions.
India’s Raw Star kick started the audition phase of the show by opening its digital platforms for users to upload their audition video. The users have been given an option to upload an entertaining, and performance packed video of them singing on either the India’s Raw Star mobile app, WAP site or on the website. The channel has also released a special audition tutorial video with Yo Yo Honey Singh to explain to viewers the process of uploading an audition entry.
Produced by reality show veteran Gajendra Singh’s – Sai Baba Productions, India’s Raw Star will be on the lookout for the ultimate performing artist who can create their own inimitable style of singing, and is an all-round performer irrespective of the language of singing or the genre of music. In the show, Yo Yo Honey Singh will specifically look out for talent who are great performers and not necessarily just great playback singers.
Nikhil Madhok, Senior Vice President Marketing & Programming Strategy at Star Plus, said, “Star Plus has always been at the forefront of creating benchmarks . With India’s Raw Star we are trying to create one such benchmark with the way we are conducting auditions for the show, which will be done exclusively on the Digital platform. Not only will this make it easier to for potential participants to audition, it will also enable others to view audition videos online, share them on social and create an online fan community even before the launch of the show. The initial response has been tremendous and we hope to see this grow in the weeks to come.”
India’s youth sensation and icon, Yo Yo Honey Singh will be involved at each step in the journey of making the promising young talent into a Raw Star. “I am looking for talent that is authentic, original and raw! In India’s Raw Star the hunt is for someone who has his or her own style of singing, a non-tampered versatility in his or her style, someone who is as fresh as maa ke haat ka khaana. The singer has to be a performer and has to be someone who is better than me and that is no easy task!” said Yo Yo Honey Singh.
One can log onto www.starplus.in/indiasrawstar via web or mobile phones. Alternatively one can download the India’s Raw Star mobile app. A contestant can participate by submitting his audition video along with the requested details. Below mentioned are the Terms and Conditions for the auditions and process of how to upload one’s video.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
