English Entertainment
Happy Weekend on Romedy Now with ‘Happy Bhaag Jayegi’
MUMBAI: Romedy Now, the only hybrid channel of its kind in the English Entertainment space, has partnered to promote their Happy Weekend property, with the upcoming Bollywood release, Happy Bhaag Jayegi. The property that airs every Saturday and Sunday, from 9am to 9pm, will be promoted by the stars of the movie – Abhay Deol and Diana Penty; who have recently shot for the promo.
The promo, which has been airing on the channel, shows great chemistry between Abhay Deol and Diana Penty, as they talk about a list of things that make them happy. This leading pair will promote the theme of being happy, which merges beautifully with the property of Romedy Now.
Commenting on partnering with Romedy Now, Deol said, “Romedy is comedy and a whole lot more, just like Happy is a film about love, laughter and living your life to the fullest. The film has one clear message and that is, that one should do what makes them happy. The channel too promotes love, laughter and living a happy life through its shows and movies. We couldn’t have got a better platform to promote Happy Bhaag Jayegi.”
Penty added, “Romedy Now plays movies/series that are light hearted, fun and at the same time, kindle the spirit of true love and romance. Our film is also an entertaining romantic comedy; actually a runcom and I feel that we couldn’t have got a better opportunity to connect with our audience.”
Happy Bhaag Jayegi is a story of a girl who sprinted across to Pakistan; only to fall in love with the boy of a rival country. The film stars Ali Fazal also alongside Deol and Penty and is produced by director, Anand L. Rai of the Ranjhana fame.
The movie is slated to release on August 19, 2016. ‘
English Entertainment
Ellison takes his Paramount-Warner Bros case straight to theater owners
The Skydance chief goes to CinemaCon with promises and a skeptical crowd waiting
CALIFORNIA: David Ellison strode into a room packed with thousands of cinema owners and executives at CinemaCon in Las Vegas on Thursday and did something rather bold: he looked them in the eye and asked them to trust him.
The chief executive of Paramount Skydance vowed that his company would release a minimum of 30 films a year if regulators greenlight its proposed $110 billion acquisition of Warner Bros Discovery, a deal that has made theater owners deeply, and loudly, nervous.
“I wanted to look every single one of you in the eye and give you my word,” Ellison told the crowd. “Once we combine with Warner Bros, we are going to make a minimum of 30 films annually across both studios.”
It was a confident pitch. Whether it landed is another matter. Cinema operators have already called on regulators to block the deal, and scepticism in the room was hardly concealed.
Ellison pushed back by pointing to recent form. Paramount, born from the merger of Paramount Global and Skydance Media last August, plans to release 15 films this year, nearly double the eight it put out in 2025. Progress, he argued, was already underway.
He also threw theater owners a bone they have long been chasing: all films, he pledged, would run exclusively in cinemas for a minimum of 45 days, drawing applause from a crowd that has spent years fighting for exactly that commitment across the industry.
“People can speculate all they want,” Ellison said, “but I am standing here today telling you personally that you can count on our complete commitment. And we’ll show you we mean it.”
Fine words. The regulators, however, will have the last one.
