Brands
Forevermark shines bright with De Beers’ largest flagship store in Mumbai
MUMBAI: Forevermark Diamond Jewellery, part of the De Beers Group, unveiled its largest-ever flagship store in the city this week. Spanning nearly 5,000 sq. ft. on Crest Link, Khar West, the store is more than a retail space; it is a celebration of luxury, design, and the timeless allure of diamonds.
The grand opening drew Mumbai’s glitterati, from celebrities and fashion icons to socialites and jewellery connoisseurs, who were treated to an evening of glamour, immersive experiences, and a dazzling fashion showcase. Guests explored the store’s full portfolio, from everyday diamonds to statement and high jewellery pieces, all designed to celebrate life’s most meaningful moments.
Interactive installations and AI experiences highlighted Forevermark’s “Mine to Finger” journey, while tarot readings, photo moments, and live music brought a playful, contemporary twist to the brand’s craftsmanship-led heritage.
A highlight of the launch was the debut of the Forevermark ICON Collection, inspired by the North Star, a symbol of clarity, direction, and confidence. The versatile collection features rings, earrings, necklaces, and bracelets designed to elevate everyday elegance and special moments.
The launch also introduced the brand’s new campaign, ‘My Guiding Light’, featuring four extraordinary women embodying strength and individuality: Olympic medallist Manu Bhaker, actor Diana Penty, designer-entrepreneur Masaba Gupta, and social entrepreneur Princess Gauravi Kumari of Jaipur. Their personal stories, shared through mini digital videos, echo the campaign’s core message: confidence and purpose come from within. All four luminaries attended the launch, adding glamour and gravitas to the evening.
CEO of Brands and Diamond Desirability, De Beers Group, Sandrine Conseiller, said, “India is central to the future of natural diamonds. This flagship reflects both the strength of consumer response and our long-term confidence in the market.”, Senior VP, De Beers Group Senior VP and Forevermark CEO Shweta Harit, added, “Mumbai marks a significant chapter in our India journey. This flagship combines our vision, retail ambition, and commitment to Indian consumers, paving the way for 100 Forevermark stores by 2030.”
The new Mumbai store blends contemporary international design with local sensibilities, offering an immersive, experience-led environment where every Forevermark diamond, beautiful, rare, and responsibly sourced, tells its own story.
With its glittering launch and ICON Collection debut, Forevermark is not just selling diamonds; it is crafting a destination, an experience, and a reminder that sometimes, the brightest stars shine closest to home.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
