News Broadcasting
GroupM ESP to explore opportunities in Eastern India
National: 2nd August 2013: GroupM ESP (Entertainment & Sports Partnerships), a specialist business unit of GroupM operating inthe field of Entertainment, Sports & Live, Celebrities and Content withexpertise in building clients businesses through strategic consulting and creative ideation, conducted a summit in Kolkata. Top brands like Emami, Manyavar, Linc Pens, Spencer’s Retail and Century Plyboards were amongst the attendees who were taken through the non-traditional media approaches and offerings by GroupM ESP
With the recent impact of 10+2 luring on traditional TV advertising, GroupM ESP presented strategic insights on leveraging brands and their positioning through integration across entertainment, sports & live events, celebrity associations etc. The ideas shared in the summit were to introduce THE POWER OF INTERACTIVE MEDIA OVER INTERRUPTIVE MEDIA. With a paradigm shift in the way media is consumed, the summit focused on content’s movement from AIRING TO SHARING!
The summit received an overwhelming response. While GroupM clients like Century Plyboards, Spencer’s Retail, Berger Paints, Microsec Capital and Dey’s Medical attended the summit; non-GroupM clients like Emami, Linc Pen & Plastics, Manyavar, Concast ISPAT, Eveready Industries, Khadim’s, Shree Cements and SRMB Steel also graced the occasion. The summit focused on the key areas of interest like activations and experiential marketing, celebrity procurement, in-film branding and brand integrations within live events like IIFA, SIIMA, GIMA etc. The industry experts from GroupM like GroupM ESP, Dialogue Factory, and GroupM Interaction presented their credentials in the summit.
“With media landscape in a state of constant flux, we at GroupM ESP truly believe in the adage ‘Where Advertising Can’t, Content Can’. The underlying thought of this summit was to interact and present the opportunities available beyond the realms of traditional advertising to clients outside a ‘Mumbai’ or a ‘Delhi’. The icing on the cake was the overwhelming response that we received from the clients which reinstates our belief in the strength of non-traditional media” said Vinit Karnik-National Director- Sports and Live GroupM ESP
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
