Brands
Rudrajit Ghosh appointed SVP and head of supply chain at Havells
NOIDA: Havells Group has added a seasoned operations heavyweight to its leadership ranks with the appointment of Rudrajit Ghosh as senior vice president and head of supply chain. Based in Noida, Ghosh steps into the role at a time when speed, scale and smart logistics are becoming central to India’s manufacturing story.
Calling the move a meaningful milestone, Ghosh said Havells represents the best of Indian engineering and innovation, with a culture that rewards bold thinking and long term vision. He described the opportunity as a chance to build for the future with purpose, while contributing to an organisation known for its values as much as its scale.
Ghosh brings with him nearly three decades of deep supply chain experience across some of the country’s most respected companies. His career spans leadership roles at Nestlé, ITC, ICI Paints and Emami, where he worked across factory operations, distribution, exports and large scale network redesigns.
Most recently, he served with Nestlé for over 12 years, including senior roles leading distribution and Exim for South Asia and a zonal logistics mandate covering 14 markets across Asia, Oceania and Africa. His work focused on future ready logistics, sustainability, automation and leading teams across diverse cultures and regulatory landscapes.
Reflecting on his journey, Ghosh credited mentors across organisations for shaping his leadership philosophy, with particular gratitude to former Nestlé India chairman and MD Suresh Narayanan for lessons in calm leadership, humility and integrity.
As Havells sharpens its supply chain engine to support growth and innovation, Ghosh’s appointment signals a clear intent to combine global best practices with home grown ambition. For an industry often seen as behind the scenes, this move puts the supply chain firmly in the spotlight.
Brands
Beardo unveils new film for Godfather fragrance
Danish Pandor leads cinematic campaign spotlighting power and comeback narrative.
MUMBAI: Power doesn’t always shout sometimes, it just walks back in and takes its seat. Beardo has rolled out a new campaign film for its flagship Godfather fragrance, bringing a cinematic lens to one of its most recognisable products. The film stars Danish Pandor, fresh off his portrayal of Uzair Baloch, and leans into a narrative built on quiet authority, tension, and a long-anticipated return.
Set in an abandoned den with an unclaimed throne, the film unfolds through whispers and restrained drama, culminating in a reveal that favours presence over proclamation. The storytelling mirrors the positioning of the Godfather fragrance itself, an enduring bestseller in the men’s grooming category, known for its bold, woody-spicy profile and appeal across age groups.
Rather than opting for a traditional feature-led approach, the brand leans into mood and mythology. Pandor’s performance anchors the film’s central idea of an anti-hero reclaiming control, aligning with the fragrance’s identity as a symbol of dominance and self-assured masculinity.
Conceptualised by Beardo’s in-house team, the campaign has been released across Instagram and Youtube, reflecting a broader shift towards content that blurs the line between advertising and entertainment particularly for digital-first audiences.
The fragrance itself blends mint, lemon, geranium, vetiver, and musk, designed to be long-lasting and versatile. But the campaign makes it clear: this isn’t just about scent notes, it’s about signalling presence.
In a category crowded with claims, Beardo’s latest play doesn’t try to be louder. It simply leans into the idea that the real ‘OG’ doesn’t announce itself, it’s felt.
