Emerging sports & athlete endorsements smash records, cricket rule, but playing field is opening up
With Rs 6,018 crore, sports advertisement expenditure crossed 2019 levels in both TV & digital.
MUMBAI: The sports industry in emerging markets is changing rapidly today. Amongst the various changes that is impacting sports and its allied businesses, is the emergence...
MUMBAI: Move over Cricket World Cup, welcome Indian Premier League (IPL) Season 8! With the home grown league becoming a global reputable property, GroupM ESP...
MUMBAI: An experiment that began with fusion music over three seasons back is all set to return once again. Coke Studio @MTV season four is all...
