News Broadcasting
Everybody is getting into Suits
MUMBAI: This October get ready as Comedy Central lines up the biggest show of the year – Suits. After two super hit seasons, Comedy Central brings back Harvey Spector and Mike Ross on Suits-Season 3. Premiering on October 7th Season 3 promises to be bigger & better than the previous two super hit seasons with more drama & sharp witty one liners than ever before!
The third season premieres with a shift in the dynamics at New York’s top law firm. After merging with a top British firm, Harvey is at odds with his boss and mentor, Jessica Pearson (Gina Torres). Meanwhile, Mike and Rachel Zane’s (Meghan Markel) romance has its up’s & down’s as well. The script beautifully captures the inner conflict of the characters as well as their personal bond and conflict with each other.
The season has been described as “Intense, Witty & with fine performances” by Tom Gliatto of People Weekly & Denise Warner from Entertainment Weeks says “The result finds the actors inhabiting their characters’ backstabbing natures as comfortably as their outfits.”
Commenting on the new season, Ferzad Palia, Senior VP and GM – English Entertainment, Viacom 18 Media Pvt Ltd, says “With two brilliant previous seasons Suits has developed a cult following in India much like it has in many other countries the world over. Season three has been huge in the US garnering record audiences & we intend on making it really big in India as well. Keeping in mind the popularity of the show, we’ve planned a 360 degree marketing campaign that will take viewer interest to the next level”
To further promote the Suits fever among fans, the channel has undertaken a 360 degree marketing strategy ‘Everybody in Suits’. This campaign will engage Comedy Central fans through on-air promotion, on-ground activities and digital media. One of the activities the channel is undertaking as a part of its marketing strategy is to partner with Café Coffee Day. On launch day,all patrons wearing Suits at Café Coffee day outlets across the country will be offered a free cup of coffee. Another interesting concept that will be executed during the launch period will be in partnership with Pressto, where all customers bringing in their SUITS to be dry-cleaned will find communications in their freshly cleaned Suits asking them to tune in to the show on launch day.
On premiere day, one will witness the suits fever with people dressed in Suits at the most unlikely locations like Gyms, Petrol Pumps and Parks all across the leading metro’s – Mumbai, New Delhi, Bangalore and Kolkata
The season will also be promoted through a contest amongst both viewers & media agencies which will urge them to wear Suits on the day of the launch. Participants will have to take a picture of themselves in suits and send them to Comedy Central India. All images will be collated and the lucky winners will be gratified with a vacation fit for Harvey Spector where winners will enjoy a once in a lifetime experience at the Taj Lake Palace, Udaipur. Accommodated in one of the luxury lake-view rooms for two nights & three days, Winners will enjoy Spa sessions, a fine dining experience, a Jaguar for travel services & the whole experience of the Harvey life!
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
