Movie Channels
Enterr10 TV Network accelerates growth plans. Appoints Shrutish Maharaj as Chief Revenue Officer.
Enterr10 TV Network founded in 2008, has announced aggressive growth plans for its flagship channels Enterr10 TV, Dangal TV, Fakt Marathi and Bhojpuri Cinema with plans to launch two more specialized regional GECs in this financial year. While Dangal TV and Enterr10 TV are leading FTA Hindi GEC & Movie channels respectively, Bhojpuri Cinema and Fakt Marathi are leading cinema channels catering to the respective regional markets that contribute high viewership to the TV viewing universe.
In pursuit of better focus, scale and efficiencies, the Network has decided to withdraw its Revenue mandate from the externalpartners and set up an in-house Sales team led by seasoned industry expert Shrutish Maharaj as Chief Revenue Officer from September end. Maharaj who will head the business for Dangal TV, Bhojpuri Cinema, Enterr10 TV and other media brands to be launched soon, comes with over 15 years of experience leading revenue teams at India Today, TV 18, HT Media, Times Network and UTV. He was most recently the Chief Sales Officer of Helios Media with the Revenue, Content & Back-End operations teams reporting in to him. At Enterr 10 TV, Maharaj is already in the process of setting up his team comprising Revenue Planning, Sales Strategy and Content Solutions, with a strength of 35-40 professionalsacross the 4 revenue hubs of Mumbai, Delhi, Bengaluru & Kolkata. He will be based out of Mumbai and report into Manish Singhal, Founder and Managing Director of Enterr10 TV Pvt Ltd.
“At this critical growth juncture of the Network, it gives me great confidence to have an accomplished Revenue Leader like Shrutish taking the charge. Right Products paired with Right People are an unbeatable combination and with the exponential viewership growth all our brands have registered in the last year, we needed someone to convert the potential & promise into performance” said Manish Singhal.
”Shrutish Maharaj says, “I am thrilled to be a part of this competitive, dynamic and exciting space. All the channels of the group are at a crucial stage of their life cycle and ready to be catapulted into a deservedly giant growth trajectory, if backed with the right strategy and implementation. I look forward to being a propellant to Manish’s vision for the Network and to creating new benchmarks along the journey.”
In the past 52 weeks as per BARC ratings, Dangal TV, Bhojpuri Cinema and Enterr10 have all registered between 80-100% growth in viewership. While Bhojpuri Cinema is a market leader, Dangal TV is handsomely poised at about 75-80 GRPs in the FTA GEC segment with Enterr10 TV consistently delivering 30-35 GRPs. Consistent with the appointment of a CRO, the Network exhibits commitment to the growth agenda by indicating significant investments in original content creation, market expansion by Distribution and brand promotions, with a new vigour.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
