News Broadcasting
Dutch brand consultancy Brand Dialogue forays into Indian Market
New Delhi : Brand Dialogue, a European brand communications company headquartered in Amsterdam has announced its entry into the Indian Market.
The Dutch company under its umbrella has a group of specialist agencies namely Fabrique, Globrands, THEY and Yellow Dress Retail. Being a multi-disciplinary, working with leading Dutch design firms Brand Dialogue thereby offers collective strength in – visual branding, internet and digital, advertising, naming, retail, packaging, product design, brand strategy and project management.
Announcing this, Willem Woudenberg, CEO Brand Dialogue said that, "For a small country like the Netherlands India is an important international market. As a brand communications and design consultancy, we see huge potential in India in this space. Considering the country's richness and diversity of culture, we can assist brands in simplifying complexity; thereby, moving with the theme 'Simple Solutions, Bright Design'. Entering India with the steadfast support of The Netherlands Consulate in Mumbai and the Netherlands Embassy in Delhi, we are encouraged towards strengthening the ties between India and The Netherlands in the space of design and brand communications."
Commencing operations with Mumbai, Brand Dialogue next eyes New Delhi and the 'Silicon Valley of India', Bangalore. The company is also open to the idea of having a tie-up with creative agencies based in India looking for global partnerships to widen their stance.
"At Brand Dialogue, our mission is to help our clients in strengthening their positioning, identity and communication, so as to present a more positive picture to their target audience and in due course improve their results. We do this in various ways, depending on what is required. It always involves a robust analysis and focused advice, which we like to carry through creatively, in concrete project plans" added Willem.
Swearing by Brand Dialogue's credibility, some of its long term list of clients includes prominent brands like Metro India (retail/packaging), Delhi Airport (positioning, branding), Heineken International (corporate branding), Rabobank (branding) City of Amsterdam (city branding), Philips (naming/labeling, annual report), Rijksmuseum (recent website), Business World India (branding, advertising), among others.
News Broadcasting
Mihir Bhatt appointed as chief content officer at News18 Studios
The media veteran brings two decades of experience across television, digital and radio to one of India’s biggest broadcast networks, Disney+ Hotstar, Discovery+
NEW DELHI: Network18 has a new strategist in the building. Mihir Bhatt, one of Indian media’s more versatile operators, has joined News18 Studios as chief content officer, stepping into a role that will see him shape content strategy, build multi-platform properties and drive brand partnerships across the network.
Bhatt brings more than two decades of experience spanning television, digital and radio, with a track record of doing something rare in Indian media: combining editorial ambition with hard commercial results. At Times Network, where he served as managing editor and chief business officer of Times Influence, he built one of the industry’s more respected content studios, launching marquee properties such as the India Economic Conclave, the Times Now Summit and Leaders of Tomorrow. He also pushed the network into premium OTT territory through tie-ups with Disney+ Hotstar and Discovery+.
His resume stretches well beyond the studio. Bhatt has led Global Investor Summits for multiple state governments, worked alongside the World Economic Forum and played a pivotal role in launching the Indian Pickleball League. Earlier, as editor of Zee Business, he pioneered investor education initiatives that are still cited as industry benchmarks.
At News18 Studios, Bhatt will report to chief executive S Shivakumar and will oversee the studios execution vertical alongside revenue verticals covering emerging markets and campaigns. Sidharth Saini, Hemanth Kumar and Nimar Sarkaria will work under him.
Rahul Joshi, managing director and editor-in-chief of Network18 Group, made the announcement in an internal communication. “Mihir’s ability to build enduring brands, foster strategic partnerships and navigate a rapidly evolving media landscape will be instrumental as we continue to strengthen our position and explore new avenues of growth in the Studios business,” Joshi said.
In a media industry lurching between disruption and reinvention, Network18 has bet on a man who has spent two decades thriving in exactly that chaos. Whether he can do it again, at greater scale, is the question worth watching.
