Kids
Disney junior reaches out to 26.5 million households across the nation
MUMBAI: Disney Junior, the globally acclaimed entertainment destination designed especially for the youngest members of the family, their parents and caregivers, will now be available on two of India’s leading Direct-to-Home (DTH) platforms – Tata Sky and Airtel digital TV. The channel which showcases both classic and new Disney characters, will now reach out to all the subscribers of Tata Sky and Airtel digital TV with the same magical storytelling with a heart that generations of Disney fans have come to know and love.
“Disney Junior is an engaging, learning-focused and unique Disney destination with elements that encourage early childhood development, wrapped in strong emotionally connected storytelling. Over the past year, we have been committed to bringing wonderful stories through shows such as ‘Mickey Mouse Clubhouse’, ‘Jake and the Never Land Pirates’, along with recent additions such as “Sofia The First” and “Henry Hugglemonster”. These shows have not only been the hallmark of the Disney experience but have also served as a learning and development tool for our young viewers. We are very happy to bring Disney Junior to the Tata Sky and Airtel digital TV viewers”, said Nikhil Gandhi, Vice President and Head of Ad Sales, Media Networks, Disney India
Disney Junior fulfills the parents’ expectations, blending unparalleled storytelling and beloved characters with learning components that encourage social and emotional development as well as cognitive skills. It’s globally acclaimed stories help develop skills such as early math and language as well as healthy eating and lifestyles along with building emotional connections with the iconic as well as new characters which form the most ‘fun’ aspect of growing up. The original series include ‘Jake and the Never Land Pirates’, ‘Doc McStuffins’, ‘Mickey Mouse Clubhouse’, ‘A Poem Is…’, ‘Handy Manny,’ ‘Little Einsteins’, “Special Agent Oso” and more.
The channel recently announced the availability of Disney Junior’s most popular iOS apps, “Jake’s Never Land Pirate School,” developed internationally on Android devices in Google Play and for Kindle tablets in the Amazon Appstore. Using “Jake’s Never Land Pirate School” App, kids can become completely immersed in Never Land, completing pirate-themed challenges such as Sailing, Pirate Band, Map & Spyglasses and Pixie Dust. The app also enables fans to capture or import a photo to create a personalized pirate face, and the Pirate School Captain’s Log tracks class levels completed and Badges of Honor earned so that kids can earn their official Pirate Certificate. The “Jake’s Never Land Pirate School” App is $2.99.
Disney Junior continues to be available across other leading DTH and digital players in India.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
