Nikhil Gandhi and Paytm's Narendra Singh Yadav back start-up's bet on context-aware sound
It will help the brand to capitalise on the power of content across formats, languages, and genres
The newly formed teams will work with MX Media COO Nikhil Gandhi.
Produced by Endemol Shine, the show will premiere on 27 February
Menon was the co-founder and managing director of One Network Entertainment.
