DTH
DishTV launches ‘Aapla Manoranjan’ for marathi Viewers
MUMBAI: Dish TV, Asia’s largest DTH brand, has partnered with Shemaroo Entertainment Ltd., one of India’s leading filmed entertainment content house to launch Marathi regional value added services for its valued Marathi audience. A 24-hour Marathi service ‘Aapla Manoranjan’ is now available at Channel number 1232 on DishTV platform. With the launch of this new service, customers can now enjoy the complete Ad-Free and 24X7 Marathi Service packed with Movies, Plays and Songs.
‘Aapla Manoranjan’, DishTV’s new regional offering is now available to the subscriber on free preview of 15 days. The viewers can continue to enjoy amazing Marathi content with a nominal subscription price of Rs 38 + GST.
The full entertainment package includes Marathi Songs, legendry Plays and two Marathi movies every day. In addition to this, every Sunday there will be a world satellite TV premiere of a newly released movie which hasn’t been telecasted on any satellite channel like Bus Top, Paisa Paisa & Suagr, Salt aani Prem on this service.
Speaking on the initiative DishTV, Senior vice president-Marketing, Mr. Sukhpreet Singh said: “We’re committed to provide the best of entertainment to our viewers across all regions. With an overall bouquet of 600+channels & services and with this new regional service offering, we’re excited to bring the best content and excellent TV viewing experience to our Marathi audience. The addition of ‘Aapla Manoranjan’ will cater to the needs of our Marathi subscribers across India for complete entertainment in their preferred language.”
Shemaroo Entertainment Limited – Director, Hiren Gada said, “We are pleased to associate with Dishtv and bring to the viewers Aapla Manorjan, a premium marathi content service that will air the finest of marathi films, songs and even theatre. It will be fueled by Shemaroo’s rich and exhaustive library of content and programming prowess. Marathi cinema with its thematic diversity, technical excellence and high production values has made a mark for itself in the industry and amongst cinema lovers. We are sure that this new offering will thoroughly be enjoyed by the viewers of Dishtv”.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
