DTH
Dish TV partners with Zoya Akhtar’s ‘Gully Boy’ to promote freedom of choice
MUMBAI: Dish TV India Limited, the world’s largest single-country DTH Company has entered into an in-film marketing association with Tiger Baby & Excel Entertainment’s forthcoming movie ‘Gully Boy’, starring Dish TV brand ambassador Ranveer Singh. Through Gully Boy, Dish TV is reiterating its commitment of giving its subscribers complete freedom of choice.
Ahead of the release, DishTV has created a co-branded promo TVC featuring Ranveer Singh and Alia Bhatt. In the TVC, both the actors are seen talking about DishTV’sMeraApna Pack that allows subscribers to pick and choose channels of their choice. To further engage its customers, DishTV has also launched a Special Recharge Contest on its website. The highest online recharger of the day will stand a chance to win couple tickets to the movie and one lucky couple will get a chance to meet the movie star cast.
Commenting on the partnership, Mr. Sukhpreet Singh, Corporate Head- Marketing, DishTV said, “We are excited to be associated with ‘Gully Boy’ which is inspired by a real life story of a street rapper who wishes to follow his own path. This is the same belief for us at DishTV as we have truly empowered our subscribers to choose their own entertainment. Furthermore, who better to embody freedom and energy than our very own brand ambassador Ranveer Singh who is the lead actor of the movie.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
