DTH
Dish TV India Limited achieves ISO 27001 certification
MUMBAI: Dish TV India Limited, world’s largest single country DTH Company, has achieved the ISO 27001 Certification, the international standard that sets out and describes requirements and best practices for an Information Security Management System (ISMS). Dish TV India has received ISO 27001 certification for its Noida and Greater Noida facilities.
ISO 27001, considered the gold standard for information security,ensures systematic examination of the organization’s security risks leading to design and implementation of a coherent and comprehensive suite of information security controls. The standard also includes establishing, implementing and operating an ISMS along with constant monitoring, review and improvement so that security controls meet the organization’s information security needs on an ongoing basis.
Exhilarated at the achievement, Dish TV India Limited, Group Chief Executive Officer, Mr. Anil Dua said, “Our unwavering dedication towards ensuring the very best entertainment experience for our customers is evident from our efforts in achieving new milestones and setting very high standards. The prestigious ISO 27001 certification will help us set the highest standard of information security controls & measures to protect information from any internal or external threat.”
Delighted at receiving the certification, DishTV India Limited, Chief Technical Officer, Mr. V. K. Gupta said, “With ISO 27001 certification, we have reinforced our commitment to providing complete assurance to our customers towards our security protocols, controls and practices. Information security management encompasses all types of information and determines how information is processed, stored, transferred, archived and destroyed. Dish TV India will continue its endeavor towards protection of information assets from potential security breaches.”
Under the certification, Dish TV India implemented 114 controls, spanning 14 domains encompassing various departments such as IT, HR, Sales, Revenue Assurance, Administration, Business Process Engineering, Call Centre technology, RF and Electrical. With more than 10 months of planning and implementing stringent controls, Dish TV India defined well-rounded ISMS policies and ensured complete employee awareness and compliance.
Dish TV India believes that secure information is one that ensures confidentiality, integrity and availability and therefore, the need to protect information through appropriate security controls and measures.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
