Kids
Discovery Kids launches summer programming in ‘Desi Dhamaal’
MUMBAI: This summer, watch Desi Dhamaal on Discovery Kids. Featuring kids’ favourite characters like Akbar Birbal, Tenali Raman and Sally Bollywood, Discovery Kids will entertain kids with intelligence, wit and humour all through the summer vacation.
Desi Dhamaal will air every Monday to Friday from 12 Noon – 1 pm only on Discovery Kids.
The heroes of Desi Dhamaal prove that intelligence and wit are not limited to adults or determined by age. These young characters use their brains to best much older people around them while displaying a great sense of humour at the same time.
Join Sally Bollywood as she solves the most puzzling cases, Tenali Raman as he uses his wit to impress the king and other courtiers and Birbal as he uses his intelligence to outsmart everyone, sometimes including Emperor Akbar. Desi Dhamaal will entertain kids while also highlighting the problem-solving skills of each character.
Rahul Johri, Executive Vice President & General Manager, South Asia and Southeast Asia, Discovery Networks Asia Pacific said “Discovery Kids is home to some of the most popular Indian characters for kids. This summer, Discovery Kids brings an exciting line-up of programmes on Desi Dhamaal with renowned characters that will not just entertain but also encourage children to use their intelligence to solve problems.”
Desi Dhamaal takes children back into the golden era of Kings and courts, poets and jesters featuring Akbar, Birbal and Tenali Raman whose folklores are widely narrated and have inspired millions of kids around the world. Sally Bollywood and Doowee take kids on new adventures every day and present solutions to the most intriguing cases.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
