Education
Digital Marketing – The Best Way To Create Branding
In this digital world, where everything is automated, many companies try to implement digital solutions for their problems. By hiring the relevant services, it is possible to sort out any problems using technology. Marketing is one such aspect to be considered in the business world. There are techniques related to marketing both traditional and online strategies. Compared to traditional techniques, many companies are switching to online solutions. Though these strategies are available, press release distribution service also serves to be important along with digital marketing. Know some of the digital marketing techniques to improve brand awareness.
Email marketing for effective branding
Nowadays, everything is carried out digitally, including communications. People are using the internet and social media for effective communication. Along with that, for communicating regarding businesses or sending files, emails acts as the best one. It can be used for digital marketing by sending relevant emails to the target customers. This process starts when the customer likes to know about any brand’s products.
When the user clicks over the website and gives personal details, the user’s email is utilized for sending product emails. It can help target the best customers who show interest in buying the products. One of the best ways of marketing is email marketing and seems to be effective for many purposes. It is being implemented by most of the companies that need branding. Hiring the best press release distribution service can improve recognition.
Social media and video marketing
Other marketing strategies include social media marketing. It involves branding over social media, where people communicate with their friends. As many social media accounts are being created, it can effectively create awareness about various brands and products. Companies can use it as an efficient tool to communicate with their target audience and know their feedback.
Along with social media marketing, where communication acts as a tool, video marketing can also be implemented. By creating videos for the products, people will find it interesting to watch them. There are high chances for the public to spread awareness about a brand when videos are uploaded. These brand videos can be uploaded, either on the social media page or on the website.
The best and cost-effective marketing solution
As online resources are replacing traditional marketing, it is best to switch towards digital marketing due to various reasons. One can hire the best service company to assist in digital solutions for the company. Many businesses can start their website to encourage customers from all over the world to buy their products. The best way to create brand awareness is through digital resources.
Effectively using digital tools can improve the brand’s image among the public. Within a few years, the business firm can visualize the positive growth of their company. Try out different marketing solutions to improve your recognition among the customers. Reach out to the mass crowd by implementing cost-effective digital marketing solutions. Gain more popularity by utilizing the best strategy and attain the best out of it.
Education
Scaler appoints new heads for its online and offline businesses
Amar Srivastava becomes chief executive of the online business and group chief product officer; Vidit Jain takes charge of the offline schools
BENGALURU: Scaler is shuffling its top deck as the AI skilling race heats up. The Bengaluru-based tech education company has elevated two senior executives to lead its online and offline businesses, signalling a sharper push into an AI-driven market.
Amar Srivastava, previously senior vice president for product and business, has been appointed chief executive of the online business and group chief product officer. Vidit Jain has been elevated to senior vice president and head of Scaler School, taking charge of the company’s offline education units, the Scaler School of Business and the Scaler School of Technology.
The company has also recently appointed Ratnakar Reddy as head of enterprise for India and the Middle East and North Africa, with a brief to drive partnerships with governments and enterprises for AI-led skilling programmes.
Abhimanyu Saxena, co-founder of Scaler, said the promotions reflect the company’s confidence in both leaders and the direction it is heading. “Amar and Vidit have been central to Scaler’s journey, and their elevations reflect our conviction in their leadership and the direction we are shaping as a company,” he said. “With leadership now in place across the business, we remain focused on building engineers the world’s best companies want to hire. In an AI-first economy, that mission is more urgent and more achievable than ever. Our next chapter is centred on building an AI-native workforce from India, equipped to compete in a technology-driven global economy.”
Srivastava brings over a decade of experience building education-focused ventures. He previously founded Intellify and was part of the early team at Doubtnut. At Scaler, he will lead the online business with a focus on growth, profitability and expansion into new segments, while strengthening the product ecosystem across the group. He is blunt about what the AI economy actually needs. “The AI economy does not have a shortage of tools. It has a shortage of engineers who can think clearly, build reliably, and keep learning as the ground shifts. That is what we are building toward,” he said.
Jain brings more than 15 years of experience across startups and consulting, including stints at MPL and McKinsey and Company. He will oversee growth and profitability of Scaler’s offline business. His priorities are immediate and unambiguous. “The offline experience is where depth gets built, and that depth is critical in the AI era. Over the next 12 months, our focus will be on consistent growth, stronger unit economics, and delivering outcomes for students while building long-term employer partnerships,” he said.
Founded in 2019, Scaler is valued at $710 million and backed by Peak XV Partners, Tiger Global and Lightrock India. Its parent firm, InterviewBit, has featured on the Financial Times’ Asia Pacific High Growth Companies rankings every year from 2021 to 2025. On average, Scaler’s learners see a 4.5x return on investment and a salary increase of around 126 per cent.
With leadership locked in across every business unit, Scaler is betting that the next wave of global tech hiring will be won or lost on the quality of engineers coming out of India. It is a big bet. But the numbers, and the promotions, suggest the company is in no mood to hedge.
