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Debra O’Connel to preside over ABC National Sales

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MUMBAI: American Broadcasting Company (ABC) executive Debra O’Connell has been promoted to president of ABC National Television Sales, it was announced today by Rebecca Campbell, president of the ABC Owned Television Stations Group. She succeeds John Watkins, who previously announced that he will retire at the end of January.

 

ABC National Television Sales is the sales and marketing arm of the ABC Owned Television Stations Group. Ms. O’Connell will be responsible for national advertising sales at ABC’s eight owned stations in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Houston, Raleigh-Durham and Fresno as well as their extensive digital platforms, The Live Well Network and ABC Regional Sports & Entertainment Sales. ABC National Television Sales has nine regional sales offices in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Atlanta, Detroit and Boston.

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Ms. OConnell has been with ABC for 17 years. She was previously senior vice president of sales for ABC National Television Sales, a position to which she was named in 2011. Prior to that, she served as senior vice president of Multimedia Sales and Marketing for the division from 2006-2011. She was also vice president of Marketing at WABC-TV in New York, where she first joined the ABC Television division in 1999 after working at ABC Radio in Sales and Marketing.

 

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She began her career as an account executive for two of Liberty Broadcasting’s radio stations, and marketing director for DiCarlo Distributors.

 

Ms. O’Connell serves as chairman of the Television Bureau of Advertising Sales Advisory Committee, as well as being an Executive Board Member, where she works with senior media & advertising executives to develop policy and new trends in the local broadcasting industry. She is also a member of Nielsen’s Local Alliance Committee. Ms. O’Connell is a mentor in The Walt Disney Company mentor program and is deeply involved in the ABC NTVS internship program.

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English Entertainment

ZEE5 UK partners Narrative Entertainment to add UK channels

Six FAST channels added as platform sharpens hybrid play in Britain

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LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.

The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.

The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.

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“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”

Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”

ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.

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The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.

As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.

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