GECs
Cricket enthusiasts to win big with COLORS Premier League
MUMBAI: The feeling of watching your favorite team play from the stand is supreme and unfathomable! When the name of your player echoes inside the stadium, the experience is unmatchable! So why sit at home and watch the match when you can cheer for them LIVE. Joining in the cricket frenzy, India's leading Hindi general entertainment channel, COLORS will give its viewers a chance to win tickets to watch Mumbai Indians play LIVE at the stadium. Living up to the spirit of India's love for the most popular sport, the channel has associated with Mumbai Indians for this year's T20 cricket league. Taking this association, a step ahead, the channel announces the launch of COLORS Premier League.
While the Mumbai Indians players sweat it out on the field, with COLORS Premier League the fans can have their own league at home to participate in and score big. Through an interactive microsite, www.colorspremierleague.com, viewers will have to answer simple questions while watching COLORS during prime time from 7-10 pm. With every right answer, they will be able to score runs and win tickets to watch Mumbai Indian matches LIVE at the stadium. The bumper prize of an all-expense paid trip to watch the finale match of the season will go to viewers who will participate maximum through the season and ensure top scores for themselves.
Speaking about this interactive property, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, "Cricket begets huge excitement within the country and as the most loved sport, it holds the power to connect with audiences across demographics. As a country, which is passionate about both entertainment and cricket, this association gives us an opportunity to extend the euphoria linked to the cricket season to viewers on our channel. With COLORS Premier League, we aim to not just offer a unique blend of the two, but also give viewers a chance to be a part of this exciting extravaganza."
The Mumbai Indians and COLORS collaboration will give an opportunity to the viewers to not only enjoy LIVE cricket matches but also watch their favorite Mumbai Indian players in various moods on the channel through in show integrations.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
