Kids
Cosmos-Maya’s Wow Kidz Action awarded YouTube diamond play button
MUMBAI: Wow Kidz, the content distribution wing of Cosmos-Maya has been awarded a rare second diamond play button, a YouTube creator award bestowed on channels for crossing ten million subscribers. Wow Kidz Action joins its sister channel, Wow Kidz, in winning the coveted accolade and with this new award, Wow Kidz’s multi-channel network has a total of 38 YouTube Creator Awards to its name – 25 Silver, 11 Gold and two diamond buttons.
The Wow Kidz Action channel has seen immense growth in just over three years, hitting 30 billion views across its collection of homegrown and internationally acquired titles, including Vir: The Robot Boy, Rollbots, Hotwheels, Robinhood, Gattu The Power Champ and Gormiti.
Cosmos Maya CEO Anish Mehta said: “The Wow Kidz brand growth on YouTube has been spurred by the increased global internet usage among families during lockdown. It has seen a meteoric growth in revenue potential across nearly 160 countries around the world and increased the number of acquisition partnerships and gross and repeat viewership. Having two Diamond Play buttons in the same MCN is a rare achievement. A genre-specific channel within our MCN getting such an award solidifies the strength of our diverse offering ranging across geogrpahies, languages and genres across YouTube, and is testimony to how we’ve kept our finger on the pulse of audience tastes. We are extremely proud of these accolades.”
Wow Kidz’ multi-channel YouTube network is home to over 20,000 videos of owned and third-party animated content, spanning genres including comedy, edutainment, nursery rhymes and action. Across the 34 channels in 18 languages, Wow Kidz has over 60 million total subscribers.
Wow Kidz is known for its superhit kids shows like Motu Patlu, Selfie With Bajrangi, Eena Meena Deeka and Vir: The Robot Boy, which alone has over 13 billion views on YouTube.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
