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Animeta launches AI film studio
MUMBAI: Singapore-based Animeta has fired up an AI film studio in Mumbai, betting that artificial intelligence can turbo-charge content creation for brands and filmmakers hungry for rapid-fire storytelling.
The creator-tech company’s new vertical marries human creativity with machine-generated visuals, promising to churn out everything from promotional clips to feature-length films at breakneck speed. The venture taps into Google Cloud’s start-up programme, which provides access to the tech giant’s Vertex AI Veo3 video generation model alongside copyright protection.
“We’ve built a hybrid model where human creativity and AI technology work together seamlessly, empowering creators to tell their stories faster, smarter, and infinitely scalable,” said Animeta founder Anish Mehta who has spent two decades reimagining animation storytelling.
The Mumbai studio aims to capitalise on India’s booming digital content market whilst addressing creators’ perpetual challenge: producing high-quality material at scale without breaking budgets or timelines. The platform allows writers and filmmakers to blend original scripts, music and voice work with AI-generated visuals.
Animeta already boasts heavyweight clients including Amazon, Starbucks, Warner Music, L’Oréal Group, Tata Group, McDonald’s and Uber through its Brandstar platform, which corrals over 400,000 creators. The company’s tech arsenal spans computer vision, video encoding, natural language processing and large language models.
The move signals how AI is reshaping content production as streaming platforms and brands scramble for fresh material. Traditional filmmaking’s lengthy production cycles increasingly clash with digital-first audiences’ appetite for constant content consumption.
Google Cloud’s backing provides crucial copyright indemnity—a key concern as AI-generated content faces legal scrutiny over intellectual property rights. The partnership positions Animeta to exploit AI’s creative potential whilst shielding clients from potential litigation.
The venture underscores Mumbai’s emergence as a hub for AI-powered media innovation, challenging Hollywood’s traditional dominance in cutting-edge production technology.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
