English Entertainment
Comedy Central represents India with 13 awards at Promax BDA World in New York
MUMBAI: Comedy Central, India’s 24 hour English Entertainment channel has proven its creative mettle on the global front once again by bagging13 awardsacross various categories at the PromaxBDA World Awards 2014, held on June 13, 2014 in New York, USA.
The PromaxBDA Awards recognize excellence in promotions, marketing & design across the globe andthe channel ensured the county’s creativity was represented on a global platform, in the process bagging 5 Gold, 3 Silver and 5 Bronze across categories like Interactive Promotion, technical Innovation & Comedy Program Campaign amongst others.
This win is a result of unique, innovative and engaging campaigns created by the brand to engage audiences on television and beyond. One such campaign was for the show ‘Anger Management’. The team put out a 360 degree marketing campaign that used both ATL & BTL marketing vehicles topping out the activity with the digital application called the ‘Destruct-o-matic. A never done before, real time anger venting apparatus to vent your anger at friends from Facebook&Twitter in a fun, healthy way. The Destruct-o-matic bagged three awards for Comedy Central.
In addition the channel won another ten awards over 8 categories.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
