News Broadcasting
Coca-Cola is all set to bring the Football Frenzy to India
MUMBAI: The Countdown has begun for the arrival of the ultimate FIFA World Cup™ Trophy Tour by Coca-Cola in Kolkata.
Football fans will get a chance to dive into the madness of Football and be part of Football history with a once-in-a-lifetime photo op with the original, solid gold FIFA World Cup™.
The Trophy is currently in Bhutan and is all set to fly to Kathmandu tomorrow, following which it will be coming down to Kolkatta for a 3-day football festivity
Over the last one month, Kolkata has been living the football madness with celebrations across city paras and communities as part of Coca-Cola’s 2014 FIFA World Cup™ Campaign. Special events were held across the city in celebration of Kolkata’s passionate love for the game. Thousands of fans got the opportunity to win tickets to a special Trophy interaction open for consumers, to be held on 23rd December.
The FIFA World Cup™ Trophy Tour by Coca-Cola is on its longest journey to date, visiting 88 countries over a span of 9 months.
On this third global FIFA World Cup™ Trophy Tour by Coca-Cola, World Football’s greatest prize will be travelling 149,576.78 km (That’s 3.75 times round the world!!) reaching to over 800,000 people with this special Football experience.
Did you know these facts about the Trophy ?
· The Trophy bears the engraved years and name of each FIFA World Cup winner since 1974
· The authentic, one of a kind FIFA World Cup™ Trophy weighs 6.175 kg and is made of solid 18ct Gold
· The Trophy cannot be won outright – The winners receive a gold plated replica
· The Trophy can only be held by former winners, current winners and the heads of State
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
