Kids
Christmas at Star – inspiring imaginations by spreading joy and touching hearts!
MUMBAI: On the wintry morning of 20th December 2018, as the first kid stepped through the gates of Star, a canopy of gifts greeted him. The glee of excitement on his face couldn’t be contained as he saw what waited for him inside – a Christmas miracle that went beyond the stars!
For Star India’s annual ‘Bring your kids to Star’ event, a space-themed wonderland was created. More than 600 kids accompanied their parents to work.
The brilliant amalgamation of Christmas and Space mesmerized the kids as well as the adults witnessing it. Offices across Mumbai, Bengaluru, Gurugram, and Kolkata decked themselves up for the grand event, waiting for the kids to walk in. The enchanting décor cast a spell on whoever walked by, stopping them in their tracks to pose for pictures at every corner!
“My kid refused to leave the premise at the end of the day. He is looking forward to the next year already!”, says the mother of a 2-year-old bundle of joy.
The celebrations didn’t end there. The true spirit of Christmas is the spirit of giving. And that’s where the celebrations headed next. On day two, Star opened its gates for the wonderful kids from NGOs like Ashadeep from Mumbai, Sparsha Trust from Bengaluru, CINI from Kolkata and SaarthakPrayaas from Gurugram. Work took a backseat as the employees left no stone unturned for these kids and poured in their hearts to make it a memorable day for them. They were not only entertained with the fun activities and games but also given something meaningful to take back – the inspiration to dream. “Sapne dekho. Aur sapno ko pura karna hai toh poori immandari se mehnat karo”, said Amita Maheshwari, President & Head, Human Resources – Star India in a special session addressing the kids.
“The event reiterated the value that drives Star – because family comes first” says Amita. “It speaks of our responsibility to do the right thing and to inspire kids to dream and build their future.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
