Brands
Godrej Vikhroli Cucina rewrites Christmas with an Indian jingle
MUMBAI: Godrej Vikhroli Cucina has recast the idea of Christmas for urban India with Jingle Bells Unwrapped, a culturally rooted rework of the classic carol that trades snowflakes and feasts for high-rises, flatmates and comfort food.
The culinary owned-media platform of Godrej Industries Group collaborated with vocal ensemble Voctronica, alongside Godrej Yummmiez and celebrity chefs Amrita Raichand and Ajay Chopra, to produce a contemporary track that mirrors how Christmas is increasingly celebrated in Indian cities.
The campaign leans into a lived reality where celebrations unfold in apartments rather than ancestral homes, and festive warmth comes from shared playlists, old fairy lights and familiar films streamed on couches. Food plays a central emotional role, positioned not as elaborate cooking but as quick, comforting snacks that set the mood.
Insights from Godrej Yummmiez’s Sttem 2.0 India Snacking Report anchor the narrative: 67 per cent of Indians snack based on mood, while 72 per cent snack more when happy. These behavioural cues are woven into the lyrics, reinforcing the idea that convenience-led, protein-rich foods are becoming part of everyday celebratory rituals.
Godrej Foods Ltd head of marketing and innovation Anushree Dewen, said the collaboration reimagines a familiar Christmas tune through insight-led storytelling that places modern Indian behaviour at its core. Godrej Industries Group chief communication officer Sujit Patil, added that the campaign reflects a shift towards mindful yet joyful celebrations, where small, shared moments matter more than spectacle.
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
