Kids
‘Chhota Bheem’ & Thane traffic police to raise awareness on road safety measures among kids
MUMBAI: In a bid to promote safety on roads, Thane Traffic Police has partnered with leading kids’ channel Pogo and Green Gold Animation Pvt. Ltd. to launch a campaign fronted by India’s most popular character – Chhota Bheem that will educate children and families on basic road safety measures in an entertaining manner.
The campaign called “Mission Road Safety 2015” will be conducted from 11–25 January 2015 in the areas of Kalyan, Bhiwandi, Dombiwali, Ambarnath, Badlapur and Thane City via various media initiatives and trailers across all theatres. Through the campaign, Chhota Bheem will encourage kids and their parents to follow simple methods to ensure road safety such as wearing seatbelts and helmets, using only pedestrian crossings and abiding by the speed limits. This initiative will also be showcased on POGO which will take this to a national level.
Commenting on the initiative, Vijay Kamle, Commissioner of Police of Thane said, “Ensuring that the roads in our city are safe for families is our duty. By driving the message of road safety through Chhota Bheem, we hope to effectively capture the attention of children through whom we aim to reach their parents.”
Dr.RashmiKarandikar, DCP Traffic Thane said, “Children are the future of our country and it is important to make them aware of road safety from an early age so that they grow up as responsible citizens. We look forward to successfully imbibe the Mission Road Safety 2015 campaign in the residents of Thane District with the help of Chhota Bheem.”
Siddharth Jain, Managing Director, South Asia, Turner International India Pvt. Ltd. said, “As a responsible media conglomerate in the country that has iconic characters which children adore, we are proud to partner with the Traffic Police on this initiative that will aim to promote road safety amongst kids and secure their future.”
Samir Jain, Executive Director & COO, Green Gold Animation Pvt. Ltd. said, “Chhota Bheem is a superhero to children across the country who aspire to be like him and follow his ideals. Spreading the message of road safety through Bheem will encourage and excite kids to abide by the same.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
