Kids
Chhota Bheem, Honda to promote road safety among kids
MUMBAI: As the leading two-wheeler manufacturer to inculcate safe riding habits in India since 11 years, Honda Motorcycle & Scooter India Pvt. Ltd – the Only Honda in Indian 2Wheeler industry today announced its latest step for promoting responsible riding and road safety.
Partnering with POGO, Brand Honda has associated with Chhota Bheem – India’s most loved animation character for safety promotion among kids along with their families.
Honda wanted to promote safety riding among kids in a fun manner, as educating young minds on road safety is an effective way of spreading message to the entire family. As a next step, Honda saw perfect synergy & brand fitment in Chhota Bheem who is the role model to not just small kids but entire family. In his exploits with his friends in Dholakpur village, Chhota Bheem character conveys all the aspects of a superhero – be it strong values, might, courage, discipline or learning.
Very soon ‘Honda Safe Riding with Chhota Bheem’ will be organized in 11 cities across India where Chota Bheem will engage and interact with kids and people at large. The national inaugural event at Delhi will be followed by Jaipur, Indore, Lucknow, Bhubaneswar, Kolkata, Chennai, Bangalore, Ahmedabad, Greater Noida and Nagpur.
‘Honda Safe Riding with Chhota Bheem’ will provide an opportunity for kids to learn safety riding tips, meet ‘Chhota Bheem and get clicked with their favorite Super Hero. Fun and interactive activities like understanding road sense in CRF 50, painting competitions etc. will drive home the message of road safety through fun times with family.
Further, all Honda dealerships will carry new POP material for spreading road safety message amongst kids suitably supported with free distribution of Road safety education material in schools. We will also be running a Chota Bheem TVC on Pogo to spread road safety messages backed by aggressive digital media campaign.
Excerpts from Company officials-
“As HMSI expands in production capacity, the social responsibility of the company is getting bigger. HMSI has further built it’s commitment towards road safety by associating with Pogo and Popular character Chhota Bheem. Honda together with Chhota Bheem shall spread the message on importance of road safety across the country”, said Mr. Keita Muramatsu – President & CEO, Honda Motorcycle & Scooter India
“Safe riding is Honda’s priority worldwide and in India too. Research showed us that not just 73% kids between 4-14 years but also a high percentage of parents regularly watch Chhota Bheem. Hence, it was an obvious choice for Honda to align with POGO & we are delighted to welcome Chhota Bheem. With his lively presence, Honda will spread safety message forward among kids and their families”, said Mr. Y.S Guleria, Vice President – Sales & Marketing, Honda Motorcycle and Scooter India
Juhi Ravindranath, Vice President, Ad Sales, South Asia, Turner International India Pvt. Ltd. said, “POGO is excited to partner with Honda two wheelers on this noble initiative. Chhota Bheem’s immense popularity and admiration with kids and parents only helps us reinforce the message of road safety.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
