DTH
CASBAA India Forum 2015: New Era, New Opportunities
Mumbai: CASBAA’s annual stop in the South Asian sub-continent will bring together a host of local and international speakers at the India Forum 2015 on Monday, March 23 at Shangri-La’s Eros Hotel in New Delhi.
“Reflecting India’s continued importance and influence in the Asia Pacific region, CASBAA’s annual overview of this vibrant broadcasting market attracts the very best speakers from within the country and around the world,” said CASBAA CEO Christopher Slaughter. “As the television industry continues to evolve not only in India but across the globe, it truly feels as if we have entered into a new era of broadcasting and this forum is dedicated to the exploration of the vast opportunities now available to industry stakeholders.”
“New Era, New Opportunities,” this year’s theme for the CASBAA India Forum 2015, captures the essence of television in the country. Spurred by the plan to digitize the cable television sector, the Indian TV industry has been invigorated with the promise of increased transparency, pay revenues and access to content.
However, after the first two phases of digitisation, digital rollout seems to have plateaued. Has over-regulation taken the sheen off digitisation or are there other activities taking place that are not plainly evident? And, are stakeholders finally ready to iron out their differences for the greater common good?
CASBAA has assembled a diverse roster of expert speakers to debate this issue along with a variety of other important topics paving the way for India’s continued growth such as audience measurement, media regulations, advertising, new technology, satellite spectrum and much more.
Among the industry experts expected to attend this year are Raghav Bahl (MD, Quintillion Media), Paul Brown-Kenyon (CEO, MEASAT), Prashant Butani (Senior Analyst, NSR), Nicholas Daly (MD, Eutelsat), Partho Dasgupta (CEO, BARC), Tony D’silva (CEO & MD, Media, Hinduja Group), Vynsley Fernandes (CEO, Castle Media), Smita Jha (Leader, Entertainment and Media, PwC India), Rajiv Khattar (President – South Asia, ABS), L.V. Krishnan (CEO, TAM Media Research (India)), Deepak Mathur (SVP Commercial, Asia-Pacific and Middle East, SES), Harit Nagpal (CEO & MD, Tata Sky), Sushruta Samanta (Business Head, Asia Pacific, International Business, Zee Entertainment), Adil Zainulbhai (Chairman, Nerwork18 & Board Member, RIL) and many others. This year, corporate partners for the CASBAA India Forum 2015 include Supporting Sponsor SES and Sponsors Eutelsat, MEASAT and TMT Law Practice.
For more information about the CASBAA India Forum 2015 and to register for tickets,
please visit http://www.casbaa.com/events/events-calendar/details/505-casbaa-india-forum-2015.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
