Kids
Cartoon Network ‘Move It Movement’ puts a fun twist to exercising
MUMBAI: It was a day full of energy, gusto and lots of fun as Kris from Roll No. 21 and his friends at Cartoon Network organized a fun run event in Mumbai as a part of their ‘Move It Movement’ campaign. The Cartoon Network Go Active Fun Run held at MMRDA grounds, Bandra-Kurla Complex, witnessed participation from over 6000 enthusiastic kids and their parents.
The Fun Run was organized around the premise of kids and parents joining Kris and Cartoon Network’s superheroes as they overcame fun obstacles like storm fans, smoke machines, and bubble machines laid in their path by the evil principal Kanishk (from Roll No. 21) and other notorious villains. For the event, Cartoon Network pulled out its entire entourage of popular toons such as Ben 10, Kris, Kanishk, Scooby Doo, Johnny Bravo, The Powerpuff Girls, Tom and Jerry, Oggy and the Cockroaches who not only put up spellbinding performances but also involved kids in fun workout routines before the run. Kids also had the chance to play several games and win Cartoon Network goodie bags.
In addition to this, Cartoon Network also organized a 5-city School Contact Program (SCP) across Delhi, Mumbai, Chennai, Kolkata and Bangalore targeting 150,000 students. The SCP was themed on its global ‘Move It Movement’ campaign, with the games and activities aimed at encouraging students to be fit and active in a fun and exciting way.
The Cartoon Network Go Active Move it Movement initiative in India stems from an extremely popular international franchise called Cartoon Network Move It Movement Tour, launched in United States. The initiative is an exciting interactive event that motivates, energizes, and educates kids and families about living an active lifestyle.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
