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Budweiser experiences x VH1 Supersonic are back for another epic edition of the music fiesta
MUMBAI: Budweiser Experiences presents VH1 Supersonic, for the first time ever will witness the formers very own stage – BUDXAWAKENING. Music enthusiasts will be in for stellar performances headlined by techno maestro – Paul Ritch, with subsequent high-energy acts by Bart Skills, Layton Giordani, Ash Roy, Tuhin Mehta, Browncoat, Sequel, BLOT!, KOHRA, Arjun Vagale, Colin Benders and Gaiser. For an unmatched festival experience, select guests will also get exclusive access to the Budweiser Viewing Stage – providing for a panoramic view of the musical madness.
In addition, there will be an exclusive Budweiser Brew District with tons of engaging experiences for people to feel more energized and integrated into the festival vibe. Barber shops, tattoo parlours, immersive photobooths and a chance to purchase merchandise from Budweiser’s limited edition Street wear collection! As a precursor to the festival, Budweiser will be rolling out special packs, allowing one and all to live and feel the VH1 Supersonic vibe, irrespective of where they are. The pack consists of a special scratch card with a unique code, which on being sent to the registered number, leads to an array of assured rewards. Few lucky winners will also get a chance to win passes to the main festival, uniting the Budweiser tribe for a one of its kind experience.
Commenting on the association, Kartikeya Sharma, Vice President Marketing – South Asia, AB InBev, said, “Over the years, music has evolved to be a passion point that is vehemently shaping culture in India. Identifying the same, at Budweiser, we have ensured that we resonate and bond with our brew lovers through this very point – enabling them to live and witness world class music experiences. With VH1 Supersonic, we have ventured to enthral fans with an all-encompassing Budweiser escapade – bringing them fresher and newer avenues to enjoy their music. We are excited to grow this partnership with immersive experiences such as theBUDXAWAKENING stage and the Budweiser Brew District. This year especially, our patrons are in for a treat with the VH1 special pack rollout, an activation we expect to be spreading the energy of the festival – to all enthusiasts beyond just the festivalgoers.”
The special packs will be available in stores near you, while the music aficionados can grab their festival passes on BookMyShow.com
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National Geographic launches ‘Postcards from Hong Kong’ with Ridhi Dogra
New series explores the city’s hidden gems and vibrant contrasts, premiering 28 March.
MUMBAI: Ridhi Dogra just sent a postcard from Hong Kong that’s worth framing because when a bustling metropolis reveals its quiet trails and timeless traditions, even the skyline takes a back seat. National Geographic has unveiled Postcards from Hong Kong, a refreshing travel series hosted and curated by actor Ridhi Dogra. Produced by National Geographic Creative Works in collaboration with the Hong Kong Tourism Board, the show offers an intimate, Indian traveller’s perspective on one of Asia’s most iconic cities, moving beyond its glittering harbour and skyscrapers to uncover serene beaches, scenic hiking trails and deep cultural traditions.
Across three visually rich episodes, Ridhi journeys through contrasting sides of Hong Kong. The first episode takes her on a quieter path of self-discovery to places like Sai Kung, Big Wave Bay, Dragon’s Back, Tai O, Ngong Ping, Po Lin Monastery and the Tian Tan Buddha. The second episode dives into the city’s energetic side, from the bustling streets of Causeway Bay to Happy Valley Racecourse, Michelin-starred spots and luxury shopping at Landmark.
Ridhi Dogra said, “Being part of Postcards from Hong Kong with Nat Geo was a deeply enriching experience. What I love about this journey is that it goes beyond the obvious; it’s not just about the skyline or the speed of the city but about the stories that live in its quieter corners.”
A National Geographic India spokesperson added, “With Postcards from Hong Kong, we set out to go beyond the familiar and explore the city through a more intimate, human lens.”
Hong Kong Tourism Board director of South Asia Puneet Kumar noted, “Postcards from Hong Kong is a reflection of meaningful storytelling that brings the city to life in an immersive way. It beautifully captures the diversity and spirit that define Hong Kong.”
Blending travel, culture and personal storytelling, the series celebrates Hong Kong as a city of contrasts where modern life meets tradition and every corner holds a story waiting to be discovered. It premieres on 28 March at 8 pm on the National Geographic Channel and will also stream on JioHotstar.
In a world of hurried travel reels, Postcards from Hong Kong slows things down just enough to let viewers truly see the city not just its lights, but its layers, proving that the best souvenirs are the stories you bring home.
