Movie Channels
Blockbuster Overdose: MOVIES NOW unveils Explosive Marketing Campaign
MUMBAI: MOVIES NOW, India’s first High Definition channel brings you an explosive series of super-hit blockbusters, Hollywood’s biggest franchises and never seen before series all through March & April. Watch the complete series of Star Wars, Harry Potter, X Men, Matrix, Hangover, Ocean’s 11, 12 & 13, Lord of The Rings and a blockbuster Shaolin line up in stunning high definition. If you think this wasn’t enough, watch with the world, as MOVIES NOW brings to you the most anticipated series of 2014, the premier of CRISIS, a thirteen part series, simulcast with the US and also an exclusive showcase of Mr. Go for its viewers.
Ajay Trigunayat, CEO of English Channels, Times Television Network said. “In a span of only three years, MOVIES NOW has been successfully taken the category by storm! MOVIES NOW has repeatedly proved that it is The Destination for high adrenaline and heart pumping blockbusters. The upcoming line up in the month of March & April will never get repeated in the English Movie Channel category, given the amalgamation of all the excellent box-office franchises being showcased one after the other. With the launch of our new pan India integrated promotional campaign, MOVIES NOW will engage with its viewers through different mediums. This campaign will help us to amplify the overdose of blockbusters across media. OOH is going to spearhead the campaign and we have activated OOH media on a large scale across all the metros which will be supported by Print, On-Air activations, Social media and PR.”
To promote its mega line up, MOVIES NOW has unveiled a blistering 360 degrees marketing campaign across the 8 metros. Over 200+ high octane OOH units comprising of Billboards, Mall Media, Mobile Vans, Metro branding, Office branding and innovations are splashed across all 8 metros. The OOH is turbo charged with daily adverts in the Times Of India, City Times and Mirrors.
The channel has also taken consumer engagement to another level On – Air and on Social Media with mega contests. MOVIES NOW will fly 2 winners to the Harry Potter world in the USA and all they have to do is watch their favorite Harry Potter movies! If that is not enough, MOVIES NOW will give 6 winners a once in a lifetime opportunity to party with Jackie Chan on his 60th birthday!!
Blockbuster Overdose will keep viewers glued to MOVIES NOW throughout March, April & beyond.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
