Music and Youth
Bindass to launch web series titled ‘Girl in the City’ on 28 April
MUMBAI: bindass, India’s leading homegrown youth entertainment brand, is all set to present yet another fun, free spirited and young show. Titled Girl in the City, the channel’s first fiction web series will see a premier on Facebook, followed by a telecast on other platforms. The 13 episode series of 15 minutes each will first go live on Facebook, followed by a television airing on bindass. The series will further see a wider digital release on YouTube, thus catering to both the digital and television audiences. Through an engaging narrative, the series will portray a journey of self-discovery, one that is chartered by most young Indians today in pursuit of their dreams.
The web series will launch on 28 April 2016.
bindass has roped in Facebook, eBay India, and Castrol Activ as brand partners for the new offering. With Facebook coming on board as the media partner for the first airing, eBay and Castrol Activ will seamlessly be integrated into the script to play a significant role in the story. The protagonist, Meera, will be seen interning at a seller on eBay to help the team come up with a new fashion range. Castrol Activ, which comes on board as the presenting partner will also find a fit in the screenplay as they look to promote their Scooter Oil, which is primarily efficient for in-city travel among women audiences.
“bindass has always evolved with the youth by trying to cater to their aspirations and being their friend. The dynamic nature of their entertainment needs and consumption patterns pushed us to think of a concept that has the potential to not only entertain the digital audiences, but will also reach out to the television viewers,” said Disney India Media Networks VP and head revenue Nikhil Gandhi.
Speaking about the brand partnerships, he said, “We are thrilled to partner with three of the biggest brands, namely Facebook, eBay and Castrol Activ to present this series. eBay and Castrol Activ will have a significant presence in the show, beyond just product placement. Facebook has more than 126 million users in India, a substantial chunk of which, fall within our core target group. bindass already has more than 8 million facebook fans engaging with the brand on a regular basis, because of which we took a conscious decision to launch our first web series on the social networking platform.”
Girl in the City is a coming of age story of 21 year old Meera from Dehradhun, who comes to the bustling city of Mumbai to pursue her dream in the fashion industry.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
