News Broadcasting
BBC Studios India and Mindshare’s I Can You Can wins two Silvers – Best Branded Content and Best Media Strategy at the Emvies 2018
MUMBAI: BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018 for ‘I Can You Can’ for ‘Best Branded Content and Best Media Strategy’.
BBC Studios India partnered with Mindshare to produce this Six-part series for Nicotex (Cipla Health Ltd), in which contestants take the challenge to trek to the base of Mt Everest in pairs and attempt to quit smoking and conquer something even greater-the mountain within. While one in the pair is an active smoker, the other is a non-smoker or someone who had recently quit. This BBC Studios India production was hosted by Actor/Athlete Milind Soman. ‘I Can, You Can’ was broadcast on National Geographic and simulcast online on viu.com.
The EMVIES Awards recognizes, honors and awards measurable and significant contributions in the field of media and communications. The ceremony was held on the 5th of October 2018.
I Can You Can has also won the Blue Elephant at Kyoorius Creative Awards in the ‘Best Use of Branded Content’ category earlier this year.
Speaking about the award, Ms. Soniya Kulkarni, Creative and Business Head, Productions at BBC Studios commented, “After being honoured with a Blue Elephant at Kyoorius Creative Awards, it is amazing to have won Two Silvers at EMVIES 2018 for ‘I Can You Can’ for Best Branded Content and Best Media Strategy. I am very proud that with the support of our partners this content struck such great balance of storytelling and brand values. I look forward to working with them and our fantastic team to produce more high quality, award-winning work.”
Devendra Deshpande, Head Content+ Mindshare South Asia added, “Quitting cigarettes might be the hardest thing to do in life, but at least you will have one. With I Can You Can we wanted to highlight the ill-effects of smoking and motivate smokers to quit smoking. Receiving the Blue Elephant and now winning Two Silvers at EMVIES 2018 for ‘I Can You Can’ for Best Branded Content and Best Media Strategy marks the tremendous success of our endeavor, and I would like to thank our partners for the brilliant work they have done. We look forward to collaborating with them once again and creating a far-reaching impact through many more such projects.”
BBC Studios India is well known for not just creating award-winning shows and formats like Aaj Ki Raat Hai Zindagi and Jhalak Dikhla Jaa, it has also created award winning branded content for various brands like Asian Paints, Mitsubishi and Vodafone. Their branded content series Har Ghar Kuch Kehta Hai for Asian Paints received an Asian Television Award in the ‘Best Talk Show’ category and a Planet Earth II promo created for Mitsubishi Electric won a Gold at the PromaxBDA Asia Awards for ‘Best Sponsor/Brand Integration spot’.
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
