English Entertainment
AXN, Home to Billions, Brings Back S1&2 of the powerhouse drama series on popular demand
MUMBAI: AXN, with highest viewership share amongst Women at 30 per cent and Men at 26%, is staying true to its promise of bringing the best content for its viewers. First time ever, the channel will air the ultimate financial drama series Billions S1&S2 back-to-back on weeknights at 10 pm starting November 27.
The show enjoys a stupendous rating of 8.4/10 on IMDB and is loved by men and women alike as it has all the elements to keep one glued to the TV – Love, Politics, Power, Money, Action and loads of Drama. Season 3 will premiere on the channel in February 2018, along with the US release.
Billions has a powerhouse of talents with Primetime Emmy Award and Golden Globe award winners Damian Lewis (of Homeland fame) and Paul Giamatti along with equally talented and powerful female protagonists – Maggie Siff and Malin Akerman.
In a video made specially for AXN India, Malin Akerman has thanked AXN India viewers for making the show a hit.
Relive the adrenaline rush as the game gets dirty when Hedge fund kingpin Bobby Axelrod locks horns with U.S Attorney Chuck Rhoades only on AXN
Source: BARC NCCS AB AI 1 mn+ 15-40 (wk 14 – wk 43, 2017)
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
