English Entertainment
Animal Planet launches digital campaign #usetigeremoji
MUMBAI: Connecting with millennials and bringing spotlight on the tiger conservation,Animal Planet has launched a new digital campaign #usetigeremoji. Announcing its annual tiger campaign Where Tigers Rule, Animal Planet’s #usetigeremoji proposes use of tiger emojito convey the universal message of tigers’ protection by bringing them back on our keypads and in our thoughts.
Saving endangered tigers, one emoji at a time; the #usetigeremoji campaign raises concern about the dwindling population of tigers in the wild and even lesser in our minds.
Animal Planet’s innovativecampaign #usetigeremoji includes ways to be a part of the movement:
•Tweet @AnimalPlanetIn and sign up to extend support to the cause.
•A Facebook app through which the users can share different tiger emoji pictures on their timeline. https://www.facebook.com/AnimalPlanetIndia/
•A video that highlights the issue of tigers and explains how one can contribute to the cause through #UseTigerEmoji.
•For more details log on to http://www.usetigeremoji.com/
•Tigeremoji printable face masks
In one week of its launch, #usetigeremoji has marked more than 1.2 million impressions,
Over 10,200 tweets with #UseTigerEmoji, 100 thousand videos views.
#usetigeremoji digital campaign seeks to encourage the use of tiger emojis to spread awareness about tiger extinction. The campaign urges millennials to spread awareness about importance of tigers by the use of tiger emoji in their everyday communication.
The campaign has been co-conceptualised and executed by twentythreedigital agency on behalf of Animal Planet.
Airing this March, every night at 9 pm, Animal Planet’s WHERE TIGERS RULE is an annual campaign to protect and conserve the tiger population in India. In its fifth year, Sonakshi Sinha is the face of this year’s campaign, which has earlier gained support from leading Bollywood stars like Ajay Devgn, Irrfan Khan, BipashaBasu, NargisFakhri, Chitrangda Singh and AbhayDeol amongst others.
English Entertainment
Ellison takes his Paramount-Warner Bros case straight to theater owners
The Skydance chief goes to CinemaCon with promises and a skeptical crowd waiting
CALIFORNIA: David Ellison strode into a room packed with thousands of cinema owners and executives at CinemaCon in Las Vegas on Thursday and did something rather bold: he looked them in the eye and asked them to trust him.
The chief executive of Paramount Skydance vowed that his company would release a minimum of 30 films a year if regulators greenlight its proposed $110 billion acquisition of Warner Bros Discovery, a deal that has made theater owners deeply, and loudly, nervous.
“I wanted to look every single one of you in the eye and give you my word,” Ellison told the crowd. “Once we combine with Warner Bros, we are going to make a minimum of 30 films annually across both studios.”
It was a confident pitch. Whether it landed is another matter. Cinema operators have already called on regulators to block the deal, and scepticism in the room was hardly concealed.
Ellison pushed back by pointing to recent form. Paramount, born from the merger of Paramount Global and Skydance Media last August, plans to release 15 films this year, nearly double the eight it put out in 2025. Progress, he argued, was already underway.
He also threw theater owners a bone they have long been chasing: all films, he pledged, would run exclusively in cinemas for a minimum of 45 days, drawing applause from a crowd that has spent years fighting for exactly that commitment across the industry.
“People can speculate all they want,” Ellison said, “but I am standing here today telling you personally that you can count on our complete commitment. And we’ll show you we mean it.”
Fine words. The regulators, however, will have the last one.
