English Entertainment
Animal Planet connected fans with animal kingdom on FB
MUMBAI: This month, with love and romance in the air, brands bring out innovative campaigns to make emotional connect with their consumers.
Breaking away from the cliché of roses and chocolates, this Valentine’s Day, Animal Planet celebrated the most pristine form of love and together in the wilderness. Building its new digital campaign, Animal Planet connected its fans with the animal kingdom on Facebook. The channel, through its most wonderful collection of wildlife photographs invited fans to express their love.
Animal Planet admirers could pick their favourite valentine card and dedicate it to their loved ones by tagging them in the comments or by sharing it on their wall heart emoticon ?#?AnimalValentineCard.
Commenting on the digital initiative, Discovery Networks EVP and GM Asia-Pacific Rahul Johri said, “Animal Planet celebrates the bond between animals and humans through it gripping content. Valentine’s Day is a great occasion to communicate this relationship and rejoice with its viewers. #AnimalValentineCard is a unique digital initiative and viewers have responded to it with supreme response.”
English Entertainment
Ellison takes his Paramount-Warner Bros case straight to theater owners
The Skydance chief goes to CinemaCon with promises and a skeptical crowd waiting
CALIFORNIA: David Ellison strode into a room packed with thousands of cinema owners and executives at CinemaCon in Las Vegas on Thursday and did something rather bold: he looked them in the eye and asked them to trust him.
The chief executive of Paramount Skydance vowed that his company would release a minimum of 30 films a year if regulators greenlight its proposed $110 billion acquisition of Warner Bros Discovery, a deal that has made theater owners deeply, and loudly, nervous.
“I wanted to look every single one of you in the eye and give you my word,” Ellison told the crowd. “Once we combine with Warner Bros, we are going to make a minimum of 30 films annually across both studios.”
It was a confident pitch. Whether it landed is another matter. Cinema operators have already called on regulators to block the deal, and scepticism in the room was hardly concealed.
Ellison pushed back by pointing to recent form. Paramount, born from the merger of Paramount Global and Skydance Media last August, plans to release 15 films this year, nearly double the eight it put out in 2025. Progress, he argued, was already underway.
He also threw theater owners a bone they have long been chasing: all films, he pledged, would run exclusively in cinemas for a minimum of 45 days, drawing applause from a crowd that has spent years fighting for exactly that commitment across the industry.
“People can speculate all they want,” Ellison said, “but I am standing here today telling you personally that you can count on our complete commitment. And we’ll show you we mean it.”
Fine words. The regulators, however, will have the last one.
