News Broadcasting
Aircel and NDTV announced the 3rd season of Save Our Tigers campaign
MUMBAI: Carrying forward the mission to ‘Save Our Tigers’ – the largest and the most comprehensive media campaign on tiger conservation till date, NDTV and Aircel have announced the 3rd season of Aircel NDTV Save Our Tigers . Launched in 2010, the campaign was successful in setting the tiger agenda for the Nation.
The launch of the 3rd season of Aircel NDTV Save Our Tigers initiative witnessed the coming together of well known personalities from different walks of life to participate in a panel discussion and set key focus areas for the season. Present on the occasion were Belinda Wright, Executive Director, WPSI, Anupam Vasudev, Chief Marketing Officer, Aircel; Dr. K. Ramesh from Wildlife Institute of India; S P Yadav, ADIG, NTCA; Dr. Anish Andheria, Director, Wildlife Conservation Trust; Bittu Sahgal, Editor of Sanctuary Asia; and was anchored by Vikram Chandra, Group CEO, NDTV Group.
Launching the 3rd edition of the campaign, Anupam Vasudev, Chief Marketing Officer, Aircel said, “Aircel has been passionately working towards its initiative ‘Save Our Tigers’ with noted conservationists and organizations with an aim to create mass awareness on the plight of the magnificent tiger and rally efforts to save it. There is no denying the fact that ‘Tigers are Irreplaceable’ and are extremely crucial for securing the environment for our future generations. We are confident that like the past two editions, this year’s edition of Aircel-NDTV ‘Save Our Tigers’ campaign will further increase the level of participation and support for the cause.”
Speaking on the occasion, Vikram Chandra, Group CEO, NDTV Group said, “NDTV is overwhelmed by the nationwide response received for the first 2 editions of the campaign. We are now coming up with the Tiger Agenda for the 3rd edition and will be looking at key factors such as reducing man-animal conflict, protecting tiger habitats, strengthening the forest department and more.”
The current edition will focus on and highlight key factors – existing buffer zones and corridors to be clearly identified and control to be ensured by forest department; local community involvement; strengthening of forest department; human-animal conflict management solutions; bio-diverse forest areas to remain inviolate and push for political will. Catch the panel discussion on Save Our Tigers campaign on NDTV Prime on April 05 at 9:30 am and NDTV 24X7 on April 05 at 6:00pm and
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
