Kids
Air Gear: East Side Showdown premieres 25 January on Anime Network
MUMBAI: Skating onto television screens across America, the action-packed manga series Air Gear: East Side Showdown premieres 25 January on Anime Network.
U.S. VOD Pr
emiere of Air Gear: East Side Showdown
Welcome to the world of Storm Riders, where motor-powered inline skates called Air Treks take extreme sports to a whole new level. Those who dare to ride with these high tech devices risk life and limb in a struggle for fame, power and wings to take to the sky. Enter Ikki Minami, the toughest fighter on the east side of town. He rules his school, takes on violent gangs single-handedly and lives with the Noyamanos; four sisters with a surprising secret.
And after a humiliating defeat to a terrifying gang of Storm Riders, the sisters welcome him to the world of Air Trek, where his strength, speed and ambitions soar to brand new heights. Now, with powerful new wings, he must protect his friends, his school and his pride in fierce Air Trek battles known as Parts Wars. One mistake could cost him everything, but each victory brings him one step closer to becoming the king of the sky.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!







