MAM
Birlasoft appoints Manjunath Kygonahally as CEO for ROW region
Mumbai: Birlasoft Ltd, part of the Rs 2.9 billion diversified C.K. Birla Group, announced the appointment of Manjunath Kygonahally (Manju) as chief executive officer (CEO) for Rest of the World (ROW) region, effective 2 January 2024. He will be based in the UK.
Manju would be responsible for all business and strategic growth initiatives in the ROW region, comprising all regions outside of the Americas. Manju is a seasoned services industry professional with diversified industry expertise spanning market strategy, business development, service delivery, and operations. With a strong foundation in P&L and client relationship management, Manju has adeptly built high performing teams, demonstrating a proven track record across the United States, United Kingdom & Ireland, and Europe.
Commenting on Manju’s appointment Birlasoft CEO and managing director Angan Guha said, “On behalf of the board of directors and the entire Birlasoft family, I extend a warm welcome to Manju. He possesses an exceptional leadership record, a unique knack for fostering lasting client relationships, and has successfully guided large-scale digital transformation programs. We are on a positive growth trajectory and well-positioned to continue building on our strong momentum. I am certain that Manju’s addition to our leadership team will further reinforce Birlasoft’s commitment to be bold, agile and ambitious and drive our next phase of growth.”
In his previous role, Manju was leading the communications, media & entertainment (CMT) business for Cognizant’s Global Growth Markets based out of London. Over his twenty-five-year tenure, he held multiple leadership positions, where he conceptualised and spearheaded numerous strategic programs across various business units.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
