Music and Youth
9X Jalwa conducts multi-city activations across Media agencies for the brand campaign
MUMBAI: 9X Jalwa, the Channel for forever hits by 9X Media Pvt. Ltd has kicked off a brand campaign which also includes an interactive and entertaining activation. The Campaign emphasises on the Channels’ proposition of ‘Har zamaane ke behtareen gaane’. Started in mid June, the activation is being conducted across offices of media agencies in Mumbai, Delhi and Bangalore.
Experience zone have been setup at Media agencies to get people to relive the memories of the 90s and celebrate the 2000s with exciting games and activities. The winners stand to win some super cool goodies. The Brand campaign includes ads across trade magazines and web portals.
Speaking about the activation 9X Media, Senior Vice President – Marketing & PR, Mr. Kapil Sharma said “9X Jalwa celebrates the best of Bollywood music. We play the hits be it from the 1990s going upto all thru the 2000s. Har zamaane ke behtereen gaane, on 9X Jalwa! To reinforce this message we are doing the campaign which so far has resonated well with our Clients.”
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
