Music and Youth
9X Jalwa conducts multi-city activations across Media agencies for the brand campaign
MUMBAI: 9X Jalwa, the Channel for forever hits by 9X Media Pvt. Ltd has kicked off a brand campaign which also includes an interactive and entertaining activation. The Campaign emphasises on the Channels’ proposition of ‘Har zamaane ke behtareen gaane’. Started in mid June, the activation is being conducted across offices of media agencies in Mumbai, Delhi and Bangalore.
Experience zone have been setup at Media agencies to get people to relive the memories of the 90s and celebrate the 2000s with exciting games and activities. The winners stand to win some super cool goodies. The Brand campaign includes ads across trade magazines and web portals.
Speaking about the activation 9X Media, Senior Vice President – Marketing & PR, Mr. Kapil Sharma said “9X Jalwa celebrates the best of Bollywood music. We play the hits be it from the 1990s going upto all thru the 2000s. Har zamaane ke behtereen gaane, on 9X Jalwa! To reinforce this message we are doing the campaign which so far has resonated well with our Clients.”
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
