Brands
Tata Capital’s ‘Champions ki gulliyon mein’ celebrates women cricketers from the gullies
MUMBAI: Tata Capital has rolled out a new brand campaign, Champions Ki Gulliyon Mein, spotlighting how India’s women cricketers are reshaping the sport by claiming space in the country’s neighbourhood gullies: long seen as cricket’s most grassroots training ground. Conceptualised by Schbang, the campaign positions Tata Capital as an enabler of ambition, aligning the brand with the growing momentum behind women’s cricket in India.
The film draws on a cultural shift playing out across Indian streets, where cricket’s informal proving grounds, once dominated by boys, are increasingly being shared by girls. By returning celebrated women cricketers to the narrow lanes and bylanes where dreams first take root, the campaign underlines the idea that champions are forged long before stadium lights and packed stands—often in cramped streets where passion substitutes for infrastructure.
Through its storytelling, Tata Capital links its brand promise to the everyday perseverance required to pursue big aspirations. The campaign frames women cricketers not just as role models, but as pathfinders who are widening access and inspiration for the next generation.
Schbang national creative director Dipshika Ravi, and executive vice president Rohan Hukeri, said the campaign is a tribute to the gullies where belief is built early and dreams are first tested. They added that the film speaks to girls who begin playing under unforgiving conditions, long before recognition arrives.
With Champions Ki Gulliyon Mein, Tata Capital reinforces its message that true enablement lies in nurturing ambition at its source, supporting not only today’s champions but the ecosystems that create tomorrow’s.
Brands
Indel Money appoints Vinod Panicker as CFO to steer growth plans
Veteran finance leader to drive strategy as firm targets 500 branches
MUMBAI: Indel Money has appointed Vinod Panicker as its chief financial officer, effective 29 April 2026, as the non-banking financial company sharpens its focus on expansion and long-term growth.
Panicker, a chartered accountant with over 38 years of experience across sectors, will be responsible for leading the company’s financial strategy, capital management and governance framework.
The appointment comes at a time when Indel Money is accelerating its expansion plans, with a target of reaching 500 branches across 16 states by the end of FY27. The company is looking to strengthen its operational scale while maintaining financial discipline as it grows its footprint.
With a seasoned finance professional at the helm, the firm is aiming to reinforce its financial architecture and support its next phase of growth in an increasingly competitive lending landscape.
The move signals Indel Money’s intent to align leadership capabilities with its expansion ambitions, as it continues to build scale and deepen its presence across India’s financial services sector.
