News Broadcasting
4th Edition of My Earth My Duty’s to kickstart from 1 August, 2013
New Delhi, 29th July, 2013: Zee Media Corporation Ltd., India’s largest news network, has launched the fourth edition of India’s biggest environment awareness initiative ‘My Earth My Duty’, today. My Earth My Duty has proven to be an essential platform provided by an Indian media house in bringing behavioral change in Indian Citizenship, especially youth. Since 2010, the initiative has been able to sensitize and encourage people to take adequate steps to conserve Earth and more so for our children and grandchildren.
Zee Media through My Earth My Duty 2013 aims at encouraging people to participate in Awareness Sessions and Pan-India Plantation Drive. The month long activities will start from August 1, across various cities of India. Under the first phase, Indian citizens will be educated about environmental degradation and generate concern about the hazardous changes taking place in the environment with a view to motivate them to take positive consequential actions. The campaign will mobilize people to adopt eco-friendly measures in their daily lives and bring about a change in their outlook.
Discussions about the changing environment and handy solutions to fight against it, pledge ceremony, cultural programs on the theme, signature campaigns and rallies across the city would mark the ground activities being conducted in over 15 cities across the Nation.
Mr Alok Agrawal, CEO, Zee Media Corporation Ltd said, “Our effort is to create environmental awareness through My Earth My Duty among the youngsters who are the future of India. Inculcating awareness amongst them will promise a greener Earth both for themselves as well as their successors. Zee Media Corp is committed to carry on this campaign till Earth restores its normal ecological system. Zee Media has always been on the forefront of bringing around a positive change in the lives of people it touches and this is what it is trying to promote through this initiative as well.”
A week long pan-India plantation drive will start from 15th August to mark the 66th year of India’s Independence mobilizing citizens for highest number of plantation. Zee Media hopes its 100 million viewers will come out with supporting hand to contribute in this Green Revolution which is the only alternative to control environmental degradation.
As a responsible media house, Zee Media has been committed to engage the youth of India whose contribution is crucial for a greener and sustainable future. In a short span of time My earth My Duty has been recognized as India’s biggest environmental awareness initiative and received well by over 50 million youngsters, who along with other partners of this initiative have planted more than 1.4 crore trees in 1.5 lakh villages. Dignitaries such as Dr APJ Abdul Kalam, Amitabh Bachchan, Aamir Khan, Kapil Dev, Irfan Khan, have associated with this noble initiative.
Rohit Kumar, VP, Zee Media Corporation Ltd said, “While global warming, natural calamities and solutions therein have become the talk of the town after witnessing disasters in Uttarakhand and Tsunami in coastal regions sometime back, not much initiative has been taken to increase environmental consciousness. Zee Media Corp, as a responsible and environmentally conscious media house, has been constantly trying to address this national concern and raise awareness towards conserving the environment under its My Earth My Duty initiative, since last couple of years. We hope to make a significant contribution towards a greener and brighter future.”
Infact in an unparallel achievement for any initiative, ‘My Earth My Duty’ was selected to represent India’s action against Climate Change at the 2012 Earth Summit in Rio de Janeiro, Brazil. The revolutionary movement has also been recognized by Limca Book of Records besides winning several coveted awards.
Zee Media has partnered with Ministry of Youth – National Service Scheme & Nehru Yuva Kendra Sangathan, Para-military forces-Border Security Force, Indo-Tibetan Border Police, Central Reserve Police Force, ETF, Brahm Kumari Samaj, Centre for Media Studies and others to maximize the reach and impact of the initiative.
News Broadcasting
CNN-News18 to host Kolkata Town Hall on Hooghly River
‘Bhalobasa Bengal Inspiring Bharat’ event on April 20 brings cultural icons, trailblazing women and leaders aboard a cruise to celebrate Bengal’s enduring influence.
MUMBAI: Bengal is about to make fresh waves on the Hooghly and this time the current is pure conversation. CNN-News18 is taking its iconic Town Hall format to the waters of the iconic Hooghly River on 20 April 2026 with a special edition titled ‘Bhalobasa Bengal – Inspiring Bharat’. The floating event will celebrate the state’s rich cultural legacy and how its ideas, creativity and spirit continue to shape the rest of the country.
The unique riverside setting draws on Bengal’s history as a cradle of reform, art and intellectual thought. The speaker line-up mirrors that diversity: cultural heavyweights Mithun Chakraborty and Sreenanda Shankar will share the stage with trailblazing “Devis” such as Tanya Sanyal (India’s first woman firefighter in aviation), Ipsita Chakraborty (Kolkata’s first woman bartender) and Reshma Nilofer Visalakshi (Nari Shakti awardee and marine pilot). Music will flow through the celebrated pianist-vocalist duo Sourendro and Soumyojit, while public life and governance will be represented by Smriti Irani, Leander Paes, Saira Shah Halim, Keya Ghosh, Rekha Patra, Roopa Ganguly and Babul Supriyo.
CNN-News18, editorial affairs director, Rahul Shivshankar, said the event honours voices that carry Bengal’s legacy forward. Smriti Mehra, CEO – English & Business News, Network18, added that Bengal’s stories resonate far beyond its borders, especially as the state heads into polls.
From the first woman to battle flames in the skies to legendary actors who shaped Indian cinema, the gathering promises a rich mix of inspiration, courage and candid dialogue. In a city where culture has always flowed as freely as the river itself, CNN-News18 is turning the Hooghly into a floating forum for ideas that matter.
Tune in on 20 April on CNN-News18, CTV and YouTube to catch Bengal’s heartbeat in full flow.
