DTH
10 Million DTH Connections in just 4 years – a major landmark for Videocon d2h
MUMBAI: Videocon d2h, Asia’s Most Promising Brand & Fastest Growing DTH Service has crossed 10 million connections. The youngest & latest entrant in the DTH industry went pan India in 2010 and has grown tremendously in the last 4 years.
On celebrating the success story of 10 Million connections in a very short period of time, Videocon d2h credits this growth and popularity of the brand to the wide range of channels and services, high definition services and impeccable focus on customer service & satisfaction. For Videocon d2h, the encouraging response from the customers is an ample testimonial to the trust placed on the brand and its superior performance. Videocon d2h has also firmly established itself as the leader in the High definition category.
Videocon d2h’s success is a reflection of its commitment of ushering in pioneering industry defining propositions to ensure customer delight.
Mr. Anil Khera – CEO Videocon d2h added, “We would like to thank our customers for reposing their faith in the brand and continuing to support us in achieving 10 million connections. Our offerings like Maximum Channels & Services, India’s first active 3D channel, India’s 1st 1000 GB Asli HD Recorder, India’s 1st Radio Frequency Remote and many more have brought smiles to millions of households across India. We are continuously differentiating ourselves from competitors by offering quality services and great customer experience.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
